Yogurt-gate: Dak Prescott takes Cam Newton's sponsorship; Cam gets empowered


The “fallout,” such as it is, continues from Cam Newton‘s ill-fated decision earlier this week to call out a female reporter for having the temerity to ask him about passing routes.

Newton’s dismissive cut at a Charlotte Observer reporter cost him a sponsorship with Dannon Yogurt’s Oikos brand. In turn, Dannon has signed Dallas Cowboys quarterback Dak Prescott as a replacement … or, more likely, ramped up an announcement that was already in the works. (You don’t just sign the quarterback of America’s Team to a national advertising deal in three days unless somebody’s getting fleeced.)

This marks the latest in a slate of sponsorships that will pay Prescott $3 million this year, dwarfing his Cowboys salary of $544,000. In addition to Dannon, ESPN notes that Prescott has deals with Beats By Dre, Tostitos, Campbell’s Chunky Soup, Pepsi, 7-Eleven, New Era Caps, AT&T, Panini and Nicholas Air.

[Enter the $100K Baller football contest. $10 to enter and $10K to 1st place]

And what of Newton? Well, after an apology in which he regretted his “extremely degrading and disrespectful” choice of words, he’s giving the public impression of having a change of heart. He’s sported a “Rosie the Riveter” pin on his hat while traveling to Detroit on Saturday and to Ford Field Sunday morning. “Rosie the Riveter,” a propaganda figure from World War II, embodies and celebrates female empowerment in traditionally male-dominated worlds. History has no word on whether Rosie could speak confidently about pass routes, but we wouldn’t put it past her.

Cam Newton’s Rosie the Riveter pin. (Via screenshot)

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Jay Busbee is a writer for Yahoo Sports and the author of EARNHARDT NATION, on sale now at Amazon or wherever books are sold. Contact him at jay.busbee@yahoo.com or find him on Twitter or on Facebook.

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