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While its styling has refined over successive generations, you don't buy a Porsche for how it looks. You buy one for how it works. And the same could be said of a BlackBerry. The favorite communications tool of businesspeople worldwide and a number of private consumers as well, the BlackBerry is – like a Porsche – more about function than form. Leave it to Porsche Design, then, to up its style factor.
Having already produced phones on its own, Porsche Design has long been rumored to be working on a project for Research In Motion, the Canadian company responsible for unleashing the addictive device upon the world. And here it is.
The co-branded "Porsche Design P'9981 Smartphone from BlackBerry" packs a 1.2 GHz processor, HD video camera, eight gigs of internal (expandable) memory, a QWERTY keyboard and BlackBerry 7 OS into a slick forged stainless steel case with leather back and a touch display screen. A personal concierge service is included with the P'9981, which still doesn't make its estimated $2,000 price tag any more reasonable. Then again, it's the kind of thing you'd expect a style-conscious business executive to be talking on when he cuts you off in his Panamera. Details in the press release after the jump.
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Engineered Luxury Meets Powered Performance
Introducing the Porsche Design P'9981 Smartphone from BlackBerry
Stuttgart/Waterloo/Dubai. Today, Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) announced the elite new Porsche Design P'9981 smartphone from BlackBerry®. Designed by Porsche Design, in collaboration with RIM, the luxury brand's first smartphone delivers engineered luxury and performance.
The Porsche Design P'9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. Customized inside and out, the new Porsche Design P'9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P'9981 smartphone user.
"Since 1972 Porsche Design has presented milestone products with iconic style, and the P'9981 smartphone from BlackBerry will be our next landmark," said Dr. Juergen Gessler, CEO Porsche Design Group. "The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment."
"This collaboration stems from the shared belief that form equals function," said Todd Wood, SVP for Industrial Design, Research In Motion. "The Porsche Design P'9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry."
Powerful hardware and software
The Porsche Design P'9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.
BlackBerry® 7, the operating system for the new Porsche Design P'9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.
The Porsche Design P'9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.
The Porsche Design P'9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.
For more information please visit www.BlackBerry.com/ae/P9981smartphone or www.BlackBerry.com/sa/P9981smartphone.
About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand's own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM).