If Harry Potter, Frodo Baggins and Wonder Woman can do it... why can't you? That's the message of a just-released WarnerMedia PSA that uses the company's wide stable of fan-favorite heroes to encourage masking up as a way to combat the spread of COVID-19. Produced in collaboration with the Ad Council and the CDC, the 30-second spot takes memorable scenes from such blockbuster movies as The Matrix, The Lord of the Rings and Birds of Prey — as well as older classics like Casablanca — and places masks over the key characters featured in every frame. (Watch the ad above.)
In between the montage of movie clips, the onscreen text reminds viewers at home that masks are an essential route back to all of us "doing our favorite things, whatever that might be." One element that won't be a lot of peoples' favorite thing is that the editors incorporated brief scenes from Joss Whedon's controversial version of Justice League into the PSA, including an exchange between Jason Momoa's Aquaman and Ben Affleck's Batman. Already a critical and commercial failure upon release, the film inspired a WarnerMedia investigation into Whedon's conduct after Ray Fisher — who played Cyborg — accused Whedon of "unacceptable" on-set behavior. In an unfortunate bit of timing, the PSA debuted the same day that Charisma Carpenter disclosed new allegations about the writer-director's "toxic" actions on the sets of Buffy the Vampire Slayer and Angel.
So far, the PSA is drawing largely positive reviews on Twitter for its "Mask Up" message.
This new administration rocks! What a great idea! When Pres. Joe says he's gonna get this pandemic under control, he damn-well meant it!https://t.co/nH5qQaLjhW
— Seething Mom🌈😷🌊 (@KimSullivan10) February 11, 2021
Yes, this is what will finally people that have spent the last year denying science to believe they need to wear masks. https://t.co/A0Z8txin2e
— Jason Diamond (@imjasondiamond) February 10, 2021
This is awesome! Watch Harry Potter, Wonder Woman, more mask up for pandemic PSA https://t.co/sX2zdCSl7I
— Marsh Myers (@marshmyers) February 11, 2021
— Azhar Iqbal (@Aiqbal_NYC) February 10, 2021
We’re proud to play a small part in this great PSA from @WarnerMedia, @CDCgov and the @AdCouncil asking you to #MaskUpAmerica in order to #SlowTheSpread of COVID-19 so that we can all get back to doing what we love! pic.twitter.com/qEEL6Wm7xG
— BogartEstate (@HumphreyBogart) February 10, 2021
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