Make-A-Wish Foundation and Giving Palette Partner to Benefit Make-A Wish Canada's Children's Charities

NEW YORK, NY / ACCESSWIRE / January 12, 2022 / Make-A-Wish Foundation Canada has partnered with Giving Palette to release a charity makeup line. The charity makeup line will go towards benefiting Make-A-Wish children's charities. This is the first charity makeup collaboration in Canada and the second internationally for Giving Palette, who have done similar charity collaborations with Trans Lifeline and The JED Foundation in the United States of America.

Giving Palette founder Vladimir Novosselov encourages consumers to try the company's certified clean-vegan eyeshadow product. "Not only are you doing something good for your own conscience by buying a product that is certified animal-cruelty free and vegan, but also, part of the purchase price goes to charity." In development for over one year, Vladimir and Giving Palette's team have been working closely with charity partners to bring the project to the public.

The Giving Palette eyeshadow will be available on the company website with delivery internationally. The palette includes ten unique eyeshadow shades with shade names including Coffee, Apricot, Zinnwaldite, Old Rose, Tuatara, Judge, Potters Clay, El Salva, Sandrift and Bone. The charity makeup line will go towards benefiting Make-A-Wish Canada and its children's charity programs.

Visit to learn more about this charitable initiative and purchase their products.

About Make-A-Wish Foundation

Make-A-Wish creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life, because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world's leading children's wish-granting organization, serving children in every community in Canada, and in more than 50 countries worldwide.

Since 1983, Make-A-Wish Canada has granted over 35,000 wishes across the country, over 1,000 last year alone.

About Giving Palette

By partnering with nonprofit organizations, Giving Palette aims to grow support for a variety of causes through the company's products.

Inspired by the strength of online communities and the growing creator economy, Giving Palette uses beauty as a means to engage audiences. Unboxing a Giving Palette is an experience that lets you learn, explore and interact with the stories that have inspired causes. Explore the upcoming collection on

About Vladimir Novosselov

Vladimir Novosselov is an entrepreneur, investor and founder of Giving Palette. His specialties include working with creators, product and design. Read more about him at

Name: Vladimir Novosselov
Phone: (802) 487-5417

SOURCE: Giving Palette

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