On Thursday, the Macy’s Thanksgiving Day Parade will overtake the streets of New York City for the 91st time — and viewers at home will be able to watch it via a 360-degree video.
In addition to the traditional televised broadcast, Verizon is sponsoring a live stream of the parade that will allow viewers, with the help of five cameras installed along the route and one mounted on a float, to control the perspective from which they view the procession of musical performances and, of course, those giant balloons. The parade kicks off 9 a.m. ET.
Olivia Culpo and BuzzFeed’s Keith Habersberger are set to host the Verizon live stream, which will air without commercials. Verizon is the parent company of Yahoo.