'Time for Southampton to take Bournemouth more seriously'
Bournemouth's relationship with Southampton is strange.
With the Saints' traditionally having a rivalry with Portsmouth, any kind of irritation with the Cherries has been minimal over the years.
They will often be quick to reference the fact they "saved" our club by putting money in buckets back in the 90s when the Dorset side was on its knees, plus, whisper it, some of them even used to cheer a Bournemouth win when the half-time scores were being read out at the Dell.
Being in separate divisions for most of our lifetimes is another reason why our Hampshire friends find it very difficult to even call the fixture a "derby". However, there is a growing sentiment to the west of the New Forest that the fixture is gaining traction from increased amount of needle - not least because we have now played each other 17 times in the past 14 years.
If you go back that many games with their Portsmouth rivalry, you would be in 1974 - so the question stands... should Bournemouth be taken more seriously by St Mary's match-goers?
Invariably, most of them will say no but, as the trajectory of both clubs changes, there is certainly more relevance to the fixture, especially given both often find themselves in the same league.
Perhaps Saints do not want the indignity of it being referred to as a rivalry, indeed for them, it is probably convenient that it is not one. Ultimately though, whatever its status, Bournemouth fans only care about results on the pitch, and after demolishing them on Monday, there is a definite feeling the tide is turning.
Either way, with Bournemouth up to 11th and Southampton deep in the relegation zone, Cherries fans can happily park the constant prodding of our "rivals" for another few months.
Find more from Sam Davis at Back of the Net