'What are you doing promoting Tim Hortons?': 'Smile Cookie' week tweet backfires on Ontario Health Minister Sylvia Jones

·Editor, Yahoo News Canada
·3 min read
Health Minister Sylvia Jones speaks with media at Queen’s Park in Toronto on Wednesday, September 14, 2022. Ontario hospital patients awaiting spots in long-term care can be moved to nursing homes not of their choosing up to 150 kilometres away, with charges of $400 per day if they refuse, the province announced Wednesday. THE CANADIAN PRESS/Christopher Katsarov (The Canadian Press)

Ontario MPP and Health Minister Sylvia Jones received backlash for promoting ‘Smile Cookies’ week at Tim Hortons on social media on Tuesday morning.

Readers on Twitter were angry at the deputy minister for promoting Tim Hortons’ ads instead of ‘focusing on the collapsing healthcare system’.

Tim Hortons’ Smile Cookies is an annual campaign available from Sept. 19—25 that sends one hundred per cent of their proceeds from the sales of Smile Cookies to support more than 500 charities and community groups across Canada.


MPP Sylvia Jones serves as the Deputy Premier of Ontario and the Ontario Minister of Health currently with the PC party. She replaced Christine Elliott in the 2022 provincial election.

Premier Doug Ford’s government is facing a public blowback for the straining healthcare system which some have called 'an absolute disaster' in Ontario—plagued this summer by record long wait times and emergency room closures.

Recently, the government announced new rules that can send hospital patients in southern Ontario awaiting spots in long-term care can be moved to nursing homes up to 70 kilometres away, while for those in northern Ontario, the distance is 150 kilometres.

Here are the reactions from people around Ontario.