The new Juventus logo is extremely not good

For 119 years, the Juventus logo had served Italy’s biggest club well.

While it had been tweaked and modernized from time to time, it always remained more or less the same.

Indeed, with that crest on its iconic black-and-white zebra jerseys, Juve had won Serie A a record 32 times – including the last five in a row and a sixth very possibly in the offing – and claimed the Champions League twice. It also won a Cup Winners’ Cup, three UEFA Cups and two Intercontinental Cups, the unofficial world cup for clubs until that became a fully-fledged tournament.

It was a good logo. Some black and white stripes on a shield. The club name. Gold for resonance with its success. And a little emblem with a bull at the bottom. It worked fine.

But in a fit of modernization, the club decided that the old logo would no longer do and that it had better discard it entirely, chucking away more than a century of tradition. On Monday, club chairman Andrea Agnelli proudly unveiled a new and terrible logo. It’s the letter J, with a line cutting through it.

It may not be very pretty. And nor does it say Juventus, or even soccer. But it’s apparently extremely lifestyle, so there’s that.

Maybe it looks better through a long tube?

Nah.

Or perhaps you need to see it as light cast through a stencil?

Nope.

Predictably, it didn’t take long for Twitter to do the jokes.

And while the new Juve jersey for next season that appears to have leaked looks extremely good, it’s simultaneously ruined by that nothingburger logo.

Cue the Los Angeles Chargers joke.

Leander Schaerlaeckens is a soccer columnist for Yahoo Sports. Follow him on Twitter @LeanderAlphabet.