Illinois high school changes logo because it looked too much like the Patriots

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The athletic teams of Adlai E. Stevenson High School in Lincolnshire, Illinois, are known as the Patriots. And like high schools across the country, Stevenson’s logo was a pretty familiar one.

It was almost identical to the primary logo of the New England Patriots, save for a color change and a big “S” across the Patriot’s forehead.


According to the Chicago Tribune, the school had permission from the NFL franchise to use the logo. But the students wanted a change.

The reason may not be what you expect, either. It wasn’t a particular distaste for the New England Patriots. Instead, it was a crackdown on plagiarism.

Yes, really.

From the Tribune:

The impetus for leaving the New England Patriots’ emblem behind came last summer. Conrey said there was a growing “unease” because of the similarity between Stevenson’s logo and New England’s. Stevenson had permission from New England to use a slightly altered version of the logo, but a school-wide anti-plagiarism campaign during the 2016-17 academic year brought the issue to the forefront of many students’ minds.

So the school decided to change the logo, and a group tasked to design a new one — plus a $12,000 check to a local design firm — was formed. Here’s what they came up with:

(Stevenson High School)
(Stevenson High School)

There were a lot of Michigan State fans on the design committee, evidently. Anyway, Jim Conrey, the school’s public information coordinator, told the Tribune that the three stars have special meaning:

“The stars reflect the shared commitment that students undertake at Stevenson: commitment to themselves, a commitment to others and, obviously, to learning,” Conrey said.

As for the Patriots’ uniforms, there won’t be much of a change aside from a decal switch on the football team’s helmets.


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