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I’m a Sephora Rouge, and these are the 11 best new beauty drops actually worth your money

As a professional online shopper (yes, I love my job), I can definitively say that I am great at shopping. I can sniff out a good deal from miles away and tend to have roughly 728 products in my cart at any given time. So, let me help you build your online shopping cart. Whether you’re shopping for major sale events like Prime Day or just upgrading your wardrobe, I’ll always give you the must-have picks.

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If there’s one thing I’ve learned in my years of shopping, it’s that the free retailer rewards programs are always worth it. One of the best out there is Sephora’s Beauty Insider program.

I became a Beauty Insider as a wee beauty-curious preteen way back in eighth grade and have steadily worked my way up to the highest tier: Sephora Rouge. Basically, this means that I spend an ungodly amount of money at the major beauty retailer, but that’s neither here nor there. After years of free birthday gifts, trial sizes and first access to new beauty drops, I’ve pretty much mastered Sephora.

Whether or not you’re a beauty enthusiast like me or a beauty-curious newbie, I highly recommend shopping the “New Releases” tab. To start you off, I threw together a list of the best beauty products to shop from the Sephora new arrivals section. Peep them below!

Tower 28 is the king when it comes to barrier repair skin care. Left intentionally basic, this new daily moisturizer is designed for sensitive skin, formulated with hyaluronic acid and plenty of ceramides to instantly hydrate, soothe irritation and help reinforce the skin barrier.

$24 at Sephora

When it comes to makeup, nobody does it better than Pat McGrath — especially eyeshadow. This palette easily creates customizable looks that are flirty, seductive and oh-so-delicate. It includes a soft-focus matte, a glimmering luminizer and two gleaming metallics.

$62 at Sephora

Basically, Glow Recipe took its mega-viral Plum Plump moisturizer and put it into a glorious lil hydrating lip gloss situation. This formula is packed with clinically effective hyaluronic acid, responsibly grown Kakadu plum and raspberry extract to deliver long-lasting hydration and protection against moisture loss.

$22 at Sephora

Yes, she is pricey — but this new Kosas sunscreen is honestly worth it. It's a silicone-free, comfy mineral sunscreen packed with ceramides and peptides to moisturize, visibly smooth and brighten, and create the dreamiest makeup base.

$40 at Sephora

The latest Supergoop! drop is an SPF-makeup hybrid, because every area of your body should have some kind of sun protection. It's a buildable, bold lip color that nourishes and protects with 100% mineral SPF for naturally softer and smoother lips.

$24 at Sephora

Dyson hair tools are universally beloved and seriously unmatched. The new Dyson Airstrait dries and straightens hair simultaneously so you can take hair from wet to finished look — with one machine, no hot plates and no heat damage.

$499 at Sephora

Caudalie took its viral Vinoperfect serum and made it into a nifty eye cream that visibly brightens your undereye area.

$55 at Sephora

Listen to how cool this new Fenty Beauty drop is: The formula uses color-shift technology to bring out the most flattering universal rosy color of cheeks and lips for all skin tones. Basically, it's Rihanna doing the work of all the beauty gods.

$32 at Sephora

Body mists in the summer are the best thing. This fragrance is aquatic and airy with a touch of florals and is basically the ocean in a pretty bottle.

$45 at Sephora

In my opinion, Dr. Jart+ sheet masks are the only ones worth your money. This value set also comes with my favorite: The Ceramidin Skin Barrier Moisturizing Mask.

$25 at Sephora

If you're a fan of the cult-favorite Farmacy Green Clean Makeup Removing Cleansing Balm, you'll fall in love with this limited-edition strawberry shortcake scent for summer.

$36 at Sephora

If you liked this story, check out the best deals to shop at Nordstrom Rack right now.

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