In June 2023, the rapper filed a complaint alleging Diageo classified Ciroc and DeLeon as "Black brands" that should only be marketed to "urban" consumers
About seven months after Sean "Diddy" Combs sued liquor company Diageo, alleging both racial discrimination and failure to promote his Ciroc and DeLeon brands, both parties have agreed to settle the lawsuit.
On Tuesday, Combs and Diageo announced the settlement in a joint statement obtained by PEOPLE, writing that the music mogul and the company "have now agreed to resolve all disputes between them."
"Mr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits against Diageo with prejudice," continued the company's statement. "Diageo and Mr. Combs have no ongoing business relationship, either with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns."
In June 2023, the "I'll Be Missing You" rapper filed a complaint against Diageo through his Combs Wines and Spirits LLC and claimed the "multi-billion dollar, publicly-traded spirits company" classified Ciroc and DeLeon as "Black brands" that should only be marketed to "urban" consumers.
Combs signed with Diageo to become the face of Ciroc in 2007, helping to grow the brand's sales by over 3,000%, per the complaint. They partnered once again in 2013 to "buy, market and sell "DeLeon Tequila," but Combs' team wrote that "Diageo consistently fell short of its commitments" regarding promotion.
At the time, Combs' legal team also alleged that one of the company's executives directly acknowledged Combs' race as something holding DeLeon back, telling him if "he were 'Martha Stewart,' his brands would be more widespread."
Since Combs filed his complaint against Diageo, the Grammy winner has faced four sexual assault claims from various accusers. After his fourth accuser in less than a three-week span filed suit in New York, he spoke out for the first time to deny the accusations.
“ENOUGH IS ENOUGH. For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy,” he wrote in the statement, which was obtained by PEOPLE. “Sickening allegations have been made against me by individuals looking for a quick payday.”
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The “Last Night” rapper was first sued by ex-girlfriend Casandra “Cassie” Ventura for alleged rape, sex trafficking and domestic violence on Nov. 16. The two reached a settlement one day later — but shortly after, he was named in two more lawsuits.
In one, Combs was accused of drugging and raping a woman named Joi Dickerson-Neal while she was a Syracuse University student in 1991. In the other, a Jane Doe claimed Combs and singer-songwriter Aaron Hall raped her and a friend in New York City more than 30 years ago.
If you or someone you know has been sexually assaulted, please contact the National Sexual Assault Hotline at 1-800-656-HOPE (4673) or go to rainn.org.
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