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Rockstar Energy’s Founder Sells His $25 Million L.A. Estate to a Tech CEO

After more than three years of it bouncing on and off the market, energy drink mogul Russ Weiner has finally succeeded in unloading his Beverly Park mansion, one of two lavish estates he owns in the famously expensive and star-studded gated community. The 1.2-acre property sold for exactly $25 million to local businessman Tony Safoian, the CEO of Google Cloud-focused technology consultancy SADA Systems, and his longtime wife Lana.

Built in 1999 for a now-deceased Russian businessman and designed by noted architect Richard Landry, the Tuscan-style manor sits behind gates and tall hedges. With 10,575 square feet of main house living space, plus a detached guesthouse, the resort-like place has more than enough room for grand galas and events.

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Weiner, 53, bought the house in 2015 for $18.6 million. With brief interruptions, the essentially unchanged property has been on the market since early 2020, with asking prices ranging from a high of $35 million to a low of $27.9 million. When Safoian finally came calling, the house was listed at $30 million.

In addition to eight bedrooms and 10 bathrooms, interior highlights include an enormous foyer with dual staircases, limestone flooring throughout, a gym with an attached sauna and massage room, a chef’s kitchen with commercial-grade appliances and a mahogany library that includes a walk-in safe. Upstairs, the master retreat is itself the size of a small house, and packs in a spa-style bathroom, dual closets, a private office, private balcony and a “hidden” spiral staircase leading down into the library, per the listing.

Outdoors, the grounds include two expansive lawns, one made of AstroTurf and the other containing real grass. There are also pathways traced by manicured boxwood, bright bunches of bougainvillea and olive trees. And al fresco entertaining is made easy with a loggia-covered dining area and a poolside outdoor kitchen with an outdoor fireplace, wet bar and built-in BBQ center.

Safoian, 45, cofounded SADA Systems in 2000. In 2021, the North Hollywood-based tech company surpassed $1 billion in annual revenue for the first time; last year, it inked a $2.5 billion partnership deal with Google. Since 2015, Safoian has owned and occupied a two-story house in the Sherman Oaks neighborhood.

As for Weiner, he now primarily resides in Florida but still owns a mansion in Park City, Utah, in addition to another Beverly Park home he’s owned since 2007 and an investment property in the Hollywood Hills.

Beverly Park, long famed as the most expensive gated community in Los Angeles, boasts a number of high-profile residents behind its heavily guarded gates. While turnover has been heavy in recent years, Hollywood figures such as Eddie Murphy, Denzel Washington, Sofia Vergara, Adele, The Rock and Rod Stewart still call the enclave home.

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