Reebok wants to make sure everyone who has access to a gas station also has access to fitness and healthy food options.
This week, the fitness giant announced an initiative called “Get Pumped.” In partnership with design firm Gensler, Reebok aims to turn gas stations into fitness hubs. The company is thinking forward to a future without gasoline-powered cars. When the day gas stations are obsolete arrives, Reebok wants to repurpose the spaces into hubs where “people can prioritize their mental and physical wellness.”
Reebok and Gensler have identified three tiers of gas stations: major interstate rest stops, stations on local highways, and stations in small towns. Major rest stops will transform from places to pick up Popeye’s and Cinnabon into the “power grid of the future,” says the company. Road trippers will be able to use fitness to generate energy with offerings from spinning to boxing to running trails — they’re calling these destinations “the Network.”
Small, local highway gas stations will become “recharge zones” — offering charging ports for your car as well as mental health pick-me-ups. Mini-marts will turn into “farm-to-table eateries” and juice bars. Customers can relax with yoga and meditation pods. These are being called “the Oasis.”
Even smaller, backroad gas stations will become “community centers.” Reebok plans to add nutrition classes, local food, and pop-up trucks with rotating fitness options like spinning and CrossFit.
“Reebok believes that we’re always training to be our best,” Austin Malleolo, head of Reebok fitness facilities, said in a statement. “This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy. Consumers may not need gas stations anymore, but instead of wasting them, we’re recycling them, and maximizing the space so that they become places of community.”
There’s no word on when we’ll see these community centers begin to take shape. For now, we’ll all just have to look forward to the moment we can buy organic green juice after our yoga class at the local gas station.
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