After months of anticipation, the red bathing suit that went crazy on social media thanks to a botched company giveaway, is here — and people love it.
But first, the backstory: In May, California-based retailer Sunny Co Clothing announced a sweet deal: Anyone — yes, anyone — who re-posted a photo of the “Pamela Sunny Suit,” a $64 Baywatch-inspired one-piece (available in red and black) and tagged the company within 24 hours, received a free suit save for shipping and handling costs.
Sharing is Caring EVERYONE that reposts and tags us in this picture within the next 24 HOURS will receive a FREE Pamela Sunny Suit Offer only valid in Promo ends 5/3/17 @ 3pm MST *Must pay shipping+handling This promotion is sponsored by @twazerapp After 24 hr. everyone who reposted and tagged us will be receiving a code and they will be able to use it on our website for the free check out xoxo, Sunny Team
A post shared by Sunny Co Clothing (@sunnycoclothing) on May 2, 2017 at 2:15pm PDT
Unsurprisingly, the company post was shared and tagged more than 346K times and social media became over-saturated with the photo, from women vying to win the suit to men poking fun at the frenzy, and the birth of humorous memes.
Even Olympic gymnast Simone Biles pleaded for the madness to end.
please stop posting the red bathing suit picture
— Simone Biles (@Simone_Biles) May 3, 2017
Sunny Co experienced a spike in Instagram followers from 7K to 784K and was temporarily shut down, according to a press release. The company also issued $73,000 in refunds to customers who unintentionally paid full price for the suit.
On May 3, due to the “overwhelming volume of orders,” the company announced in an Instagram post that it was capping the promotion and warned customers of possible shipping delays. Then, complaints rolled in that some were charged for the bathing suit — not just the shipping costs — and Sunny and Co. experienced a full-blown PR crises.
GAMETIME! Promo Rules As Follows: 1. No Exchanges/Returns, All Promo Orders Final. 2. Code Valid for 24 hr. only, No Exceptions. 3. Due to the viral volume of participants, we reserve the right to cap the promotion if deemed necessary. 4. Participants must pay Shipping & Handling 5. Due to the overwhelming volume of orders we will work as fast as we can to process + ship (approx. 3-6 weeks) but there may be delays. 6. Promo Code will only work for Participants who reposted and tagged us. Limited to 1 Suit per participant. 7. Shout out to @twazerapp for sponsoring this promotion. 8. Promo Code: Sunny Xoxo, Sunny Team
A post shared by Sunny Co Clothing (@sunnycoclothing) on May 3, 2017 at 2:58pm PDT
However, in June, a slew of happy customers began showing off their new suits.
— McKay (@mckaylapartlow) June 29, 2017
When u actually end up getting your sunny co bathing suit ☀️ pic.twitter.com/xvu4yHv8ph
— ♓️sarah haynes (@_suuraahhh) June 18, 2017
the sky is purple!!!! Also happy about my sunny co swimsuit pic.twitter.com/9DNI8kSkkJ
— anís taylor (@anisvtay) June 17, 2017
Your wcw actually won the sunny co bathing suit from insta. It's me I'm ur wcw pic.twitter.com/7cZTO0bQJ5
— drama queen ja (@dramaqueenjaj) June 16, 2017
sunny co came thru on shipping the suit but highkey I still feel scammed pic.twitter.com/38hUSAuHIW
— churro enthusiast (@debrizzzle) June 16, 2017
When everyone said that bathing suit (sunnyco) was fake lol :} pic.twitter.com/2CeIIxjLAd
— Bryanna Quineche (@BryannaQuineche) June 15, 2017
for any of u mfs wondering, sunny co clothing was not on games pic.twitter.com/epShtPbCzW
— shelbs (@shelbyyycullen) June 15, 2017
Yahoo Style could not reach Sunny Co for comment at publish time.
However, delivered just in time for the Fourth of July weekend, is impeccable damage control.
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