Reba McEntire has recruited farmers across the U.S. to etch her face in their fields to celebrate her new book and companion album
“Queen of Country” Reba McEntire is getting a little corny.
The country star, 68, who is currently promoting her upcoming book, Not That Fancy, and its companion album of the same name, has her face drawn in the cornfields. The shape of the singer’s face and signature hairstyle is appearing in the fields of farms across the country.
McEntire and several farms have joined in a collaboration to spread the word that the “Fancy” singer’s Not That Fancy, the book and album, will be released in early October.
“Growing up on a ranch in Oklahoma, I know how important agriculture is and I love being involved with something that brings more people out to farms across the country for good wholesome fun!” wrote McEntire on the collaboration’s official website, The Maize.
McEntire and Utah-based company MAiZE Inc. connected to organize the Reba-inspired designs. MAiZE, an expert in designing corn mazes across the globe, offered the opportunity for participating members to capitalize on a national campaign featuring a corn maze, leading to the marketing collaboration with McEntire.
Those with a MAiZE membership are qualified to access the company’s maze designs and sketch them out themselves, and those who would like a MAiZE team to cut the fields themselves would need to pay an additional fee.
While McEntire is the 2023 fall campaign, MAiZE has worked to celebrate NASA in 2011, and fan favorite Peanuts cartoons in 2016.
Farmers all over the U.S. have participated, with over 40 participating farms designing McEntire into their expansive fields. Those who have participated reside in 23 different states, from New York to Washington, and many more in between, with three farms posting on Instagram inviting local residents and visitors to check out their special fall decor.
New Jersey-based farm Von Thun Farm posted a peek into their McEntire collaboration via Instagram, with the caption "YES - that is @reba in our 2️⃣0️⃣2️⃣3️⃣ corn maze this year! 🌽🎶 We can't wait to kick off our fall season on 9/16 - will we see you at the maze?!"
Meanwhile, the Pennsylvania farm Mt. Airy Orchards posted a video of McEntire announcing the partnership with the caption, “Have you heard about this year's Corn Maze theme? We've partnered with Reba McEntire! Young or old, fast or slow, the maze is a great way to create family memories!”
Honeysuckle Hill Farm, which is based in Tennessee, also promoted their partnership with McEntire via Instagram, with the caption “This year’s country music corn maze design is in partnership with the amazing Reba McEntire! Navigate your way through acres of cornstalks and create lasting lasting memories with this iconic country star!"
Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
In addition to her upcoming book and album, the singer will be joining The Voice as one of the four coaches, alongside John Legend, Gwen Stefani and Niall Horan. McEntire will take over for fellow country star Blake Shelton in the new season.
The Voice will return for season 24 on Sept. 25 at 8/7c on NBC.
For more People news, make sure to sign up for our newsletter!
Read the original article on People.