Read and React: Brooks Koepka doesn't care if you like him

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Brooks Koepka won the PGA Championship on Sunday, and aside from one brief hour where he had the tiniest bit of a challenge from Dustin Johnson, Koepka went about his business with all the emotion of putting away groceries. Tee up ball, swing at ball, put ball in hole, repeat, repeat, repeat, as relentless as the sunset.

Koepka's now won four of the last eight majors. He's third on the active-player major-winning list, tied with Rory McIlroy at 4, one behind Phil Mickelson, and well off Tiger Woods' mark of 15 ... for now. Koepka says he wants to win at least 10 majors, and really, do you doubt him?

This is the greatest individual run of golf we've seen since Woods in the early 2000s, and yet Koepka's demeanor has much of the golf world shrugging. Yeah, that's great, another blowout major win. Thanks, Brooks.

It's not necessarily Koepka's fault that he's not a charismatic charmer like McIlroy or Jordan Spieth; some folks are just born that way and others aren't. The question is, what's Koepka's obligation to step up and be more of a personality?

Spieth and McIlroy are two of the most likeable guys you'll find on tour, and both have seen their major wins stall in recent years. Woods was the epitome of cool, but he was never exactly a warm and welcoming guy to fans or competitors. Mickelson's everybody's pal, but you wonder if he let a major or two slide because he doesn't possess the step-on-their-throat mentality of Woods or Koepka.

We're full on in the Brooks Koepka era now, and golf fans don't really have much of a choice but to accept his downbeat, low-key demeanor. He may not bring hordes of new fans streaming to the game to Be Like Brooks, but is that his job? He's winning trophies by the armload now, and if you don't like the way he goes about it, he's seeming to suggest that's your problem, not his.

Like it or not, you can't argue with results.

— Jay Busbee

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