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Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade

Rare Beauty is combining its beloved Soft Pinch Liquid Blush with its Positive Light Silky Touch highlighter powder to create a dreamy Soft Pinch Luminous Powder Blush. The new blush will be available in six shades: "Truth," a mauve maroon; "Love," a terracotta; and "Joy," a muted peach. As well as "Hope," a nude mauve, "Happy," a cool pink and "Cheer," a light warm pink.

Rare Beauty, Selena Gomez, Blush, Makeup, Soft Pinch Luminous Powder Blush, Soft Pinch Liquid Blush, Beauty
Rare Beauty, Selena Gomez, Blush, Makeup, Soft Pinch Luminous Powder Blush, Soft Pinch Liquid Blush, Beauty

The new product is described as being just as pigmented as its predecessor, with an added glossy sheen that will make wearers "see blush in a whole new light." In an Instagram post, the brand quotes founder Selena Gomez: “I wanted to capture the way we look when we radiate with confidence.” The radiance that Gomez mentions is due to the "multifaceted pearls" that's baked into the luminous powder blush formula to give off a not-so-subtle glow.

Rare Beauty first teased the new powder blush earlier this week in an Instagram video showing Gomez in what seems to be the beauty brand's office taking a call. Gomez says into the phone, "I have this idea: what if we combine liquid blush and our powder highlighter?" Lovers of the brand immediately flooded the comment section with support and excitement for the new blush launch.

The Soft Pinch Luminous Powder Blush will be available to purchase on the brand's website and in Sephora stores starting March 28. Fans of Rare Beauty can snag the cheek stain in the Sephora app and at Space NK for its early release on March 27, according to the brand.

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