HUNTSVILLE, AL / ACCESSWIRE / June 8, 2022 /Peerly Inc. is introducing TruHD Video Texting to its Peer-to-Peer (P2P) texting platform. With the innovation, Peerly becomes the first P2P texting company capable of offering HD Video MMS, an innovation aimed at improving how political parties, nonprofits, and institutional organizations deliver commercials to recipients.

The announcement comes as the sending and reading of text messages continues to increase in popularity, outpacing email. The average open rate of a text is approximately 99%, and 97% of text messages are read in the first fifteen minutes after delivery. The personalization of texts and the reality that many people carry their phones with them each day are likely reasons for why text message communication is seeing a resurgence. It is perhaps not surprising, then, that more businesses and even political candidates are turning to text messaging to potentially connect with the public. What is new, however, is the idea of sending videos directly to the recipient, which may open up a new frontier in commercials, including for politicians.

Peerly aims to innovate the industry by offering full 1920 x 1080p HD Video texting. The company first developed P2P two-way texting software, which allows volunteers to have real-time conversations at scale over SMS. Until now, Peerly has focused on high-volume, conversational texting in the political market. Now, with its TruHD Video Texting, the company seeks to allow its users to text cinematic, high-quality videos at scale over MMS in HD 1080p.

"With texting becoming an increasingly popular way to communicate with voters, this technology comes at the perfect time," says Josh Justice, President of Peerly. "Now, candidates can send cinematic quality, highly targeted videos directly using Video MMS."

With 2022 political primaries underway, Peerly states that it is continuing to innovate new products to enhance the Peer-to-Peer conversational experience over SMS and MMS.

"Our clients are prioritizing text message communication with their customers over online messaging because so many prefer this mode of engagement over most other forms of communication," says Josh. He also notes that anyone who wishes to opt out of receiving political text messages should reply to "STOP" to prevent further messages from that sender.

Peerly was founded by a team of telecom professionals and facilitates P2P texting at scale. The inventor of Rich Font text messaging, Peerly has become one of the leaders in the Peer-to-Peer texting space and has seen growth of over 100% year-over-year. With Peerly, one volunteer has the ability to send up to 10,000 texts per hour and to reply to any questions or further engage the recipient. For more information about Peerly, please see www.peerly.com or contact:

Peerly
1.888.433.7071
info@peerly.com

SOURCE: Peerly

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