NFL releases the most adorable Super Bowl ad

The NFL doesn’t usually fare well in the court of public opinion, but it’s impossible to hate on the ad they created for Super Bowl 51.

In the most adorable 30 seconds of television you will watch this weekend, the NFL’s ad features toddlers dressed up as Super Bowl legends set to Chicago’s “You’re My Inspiration.” Among the miniature football heroes are legendary Bears coach Mike Ditka, Super Bowl 50 MVP Von Miller and Patriots coach Bill Belichick.

The NFL, which is often referred to as the “No Fun League,” definitely made the smart play by sticking to a known-winner like babies.

Warning: Cuteness overload.

This is the second straight year the NFL went with a Super Bowl-baby theme. In 2016, the NFL’s ad featured people of all ages born nine months after past Super Bowls belting out a football-inspired rendition of Seal’s “Kiss from a Rose.”

The only thing that would have made this ad better — besides puppies — would’ve been mini Rob Gronkowski Gronk Spiking his baby bottle.