Netflix is raising prices again on its plans, starting at $9.99

Get ready to pay more to stream Netflix.

The streaming behemoth revealed it will raise prices on plans in the U.S. and Canada. It's basic plan starts at $9.99, up from $8.99 previously.

The popular Standard plan, which supports high-definition content and allows users to watch separately on two screens, jumps from $13.99 to $15.49.

The Premium plan, which offers Ultra HD and supports up to four screens simultaneously, will increase from $17.99 a month to $19.99 a month.

In a statement to USA TODAY, Netflix said it is raising prices "so that we can continue to offer a wide variety of quality entertainment options."

"We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members," said Netflix in its statement.

The price increase will take effect immediately for new customers. Existing members will see the price change over the coming weeks. Members will be notified by email and through the app 30 days before the price changes takes effect on their account, said Netflix.

Netflix last raised prices in 2020, as millions of users flocked to streaming services while remaining confined to their homes due to the COVID-19 pandemic.

This story is developing.

Follow Brett Molina on Twitter: @brettmolina23.

This article originally appeared on USA TODAY: Netflix price hike: Streaming service now starts at $9.99