Must Read: Loro Piana Wool Tied to Unpaid Indigenous Farmers, Who Is the TikTok Shop Consumer?

<p>Photo: Hollie Adams/Bloomberg via Getty Images</p>

Photo: Hollie Adams/Bloomberg via Getty Images

These are the stories making headlines in fashion on Friday.

Loro Piana wool tied to unpaid Indigenous farmers in Peru
Loro Piana sells a vicuña sweater for about $9,000, but the Indigenous community of Lucanas receives about $280 for an equivalent amount of fiber, meaning some farmers are unpaid for their labor. Vicuñas are camelids found in the southern Andes that produce the most expensive wool, and although Loro Piana has been the Lucanas' sole customer since 1994, the village of 2,700 people still largely experiences poverty. A 2018 study found that 80% of those living in the town said they hadn't benefited from the community's participation in the trade. {Bloomberg/paywalled}

Who is the TikTok Shop consumer?
After launching last year, TikTok Shop saw 5 million purchases during Black Friday and Cyber Monday and in February, it recorded the same number of active users as Shein. TikTok Shop has reached many consumers in a short amount of time, and despite Gen Z's strong presence on the app, millennial and Gen-X shoppers are growing the fastest on TikTok Shop. Earnest Analytics found that in February, people aged 25 to 34 and 45 to 54 accounted for 25% and 22% of sales, respectively, while 18 to 24 year-olds made up 7% of spending. {Business of Fashion/paywalled}

<p>Photo: Courtesy of Some creative agency.</p>

Photo: Courtesy of Some creative agency.

"In Her Bag: The Summit" to showcase women entrepreneurs and executives
Some creative agency. is hosting "In Her Bag: The Summit" which supports female entrepreneurship with guests such as Nikki Kria, head of communications at Kickstarter; Kendall Reynolds, founder and CEO of Kendall Miles; Imani Nia, VP of strategy & partnerships at Brandon Blackwood; and LaToya Williams-Belfort, executive director of Fifteen Percent Pledge. The two-day summit includes panels, workshops, pop-ups and networking opportunities. The summit will be held at 131 Greene St. on March 16 and 17 from 10 a.m. to 6 p.m. ET. Tickets start at $150 and are available here. {Fashionista inbox}

New York Men's Day Spring 2025 designer applications open
Designer applications are now open for New York Men's Day Spring 2025 to be held Sept. 6, 2024. NYMD features 10 to 12 designers, and each will present in an individual studio space simultaneously over two-hour periods. NYMD covers 85% of the presentation costs for each designer. Applications, which are available here, close Friday, April 12. {Fashionista inbox}

<p>Photo: Courtesy of Gucci</p>

Photo: Courtesy of Gucci

Gucci premieres Sabato De Sarno documentary
Gucci released a 20-minute documentary titled "Who is Sabato De Sarno? A Gucci Story" exclusively on the Mubi platform on March 15. Directed by Ariel Schulman and Henry Joost and narrated by Paul Mescal, the short film explores De Sarno's inaugural Gucci collection and a behind-the-scenes look at his creative process. Gucci will host screenings of the film in major cities worldwide and an enhanced version will be available on Apple Vision Pro beginning April 3. {Fashionista inbox}

Dior taps Deva Cassel as international fashion and makeup ambassador
Model Deva Cassel, the daughter of Monica Bellucci and Vincent Cassel, is Dior's newest international ambassador for fashion and makeup. "I have always had enormous respect for the house of Dior, and the feminine and refined image that they conveyed has always made me dream," Cassel told WWD. Cassel will appear in a campaign for Dior beauty's summer 2024 collection, beginning April 1. {WWD/paywalled}

Miaou opens Los Angeles pop-up 
Miaou opened a pop-up in Los Angeles on Friday. The space was inspired by founder Alexia Elkaim's grandmother's French apartment on Paris' Rive Gauche. Located at 6111 W 5th St., the pop-up is open from 12 p.m. to 6 p.m. until March 24. See images from the space below. {Fashionista inbox}

<p>Miaou Los Angeles pop-up shop. Photo: Michael Wells/Courtesy of Miaou</p>

Miaou Los Angeles pop-up shop. Photo: Michael Wells/Courtesy of Miaou

View the 8 images of this gallery on the original article

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