The affordable Marks & Spencer cardigan that's all over Instagram

Maisie BovingdonShopping writer
Yahoo Style UK
This is M&S most popular cardigan to buy. (M&S)
This is M&S most popular cardigan to buy. (M&S)

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Cardigans have enjoyed a comeback in recent months, with the button-up knit appearing in designer collections and on the high street shops.

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Whether cotton, cashmere or woollen, they’ve been worn by everyone from Holly Willoughby to Harry Styles and numerous street style sensations.

Arguably, it was Katie Holmes who gave the cardigan a new lease of life when she was photographed hailing a cab wearing a biscuit-coloured cardi by NYC label Khaite in August 2019. Fastened with only one button and worn with just a matching bra underneath and slipping off her shoulder, the cardigan instantly became sexy.

So, if you haven’t yet added one to your wardrobe it’s high time you do so. While some ring in at hundreds of pounds, Marks & Spencer (M&S) is selling a cable knit version no wardrobe is complete without.

The Cable Knit V-Neck Cropped Cardigan is cropped and falls just above the hips, which makes it ideal for teaming with dresses, skirts or jeans.

Buy it: Cable Knit V-Neck Cropped Cardigan | £29.50 from Marks & Spencer

The cardigan can be worn on its own, with a bra - a la Katie Holmes - or a blouse underneath to allow the frill detail to show.

Alternatively you can layer up with a roll neck underneath the cardigan for extra warmth, especially with Storm Dennis on its way.

People also have the option to tuck the cardigan inside the bottoms they are wearing, to button up, or to wear open.

The creation comes in four colourways, including pink, pistachio green, grey and cream, to see you through the seasons.

What’s more they are available in sizes extra small to extra large, so they are perfect for all customers.

And the price tag is not only easy on the eye but on the purse strings too, as the garment costs just £29.50 online and in store at M&S.

The item has become an internet sensation of its own, as social media users have taken to Instagram to share images of them in the affordable design, which has received a lot of praise from fans.

One Instagram user commented: “Adore this cardigan”, while another gushed: “Love this cardi, have you seen the other colour?”

Shoppers have also taken to the site to share their appreciation for the must have item, as over 80% of customers would recommend the purchase to a friend.

A separate buyer’s review read: “Very warm and soft, true to size. The cropped style stops it looking like a granny cardigan. Can't take it off!”

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