Yahoo Sports Man United CEO sets audacious target despite club woes – report
Manchester United chief executive Omar Berrada has told club staff that the hierarchy aims to win the Premier League by 2028 upon the 150th anniversary of the club, The Athletic has revealed.
Berrard joined Man United from rivals Manchester City in June and has been working to revamp operations. He met with club staff on Wednesday and set out lofty plans shared by INEOS chairman Sir Jim Ratcliffe and the rest of the front office.
It has been tagged Project 150, with the Reds looking to bring the league title back to Old Trafford after 15 years.
The Reds have not sniffed a Premier League title since Sir Alex Ferguson bid the club farewell in 2013.
Man City have won the title seven times in that period, taking their tally to ten. Liverpool have also closed in on United’s record of 20 titles following their 2019/20 victory under Jurgen Klopp. Even unstable Chelsea claimed the league title twice.
United are desperate to touch gold again. The closest they have come to lifting a Premier League title came in 2017/18 when City blew United out of the water by 19 points and in 2020/21 when they finished 12 points ahead.
United fans crave the adrenaline rush of a title, and the new owners have set out a goal to deliver one by 2028.
Berrada also announced that they want to see the Women’s team win the title in 2028 in a show of dominance – the women’s team has never won the Women’s Super League, although they started their campaign with a 3-0 win over West Ham United.
The men’s team must improve radically to achieve those ambitious dreams. Erik ten Hag’s side sits in 11th place on the table currently, already six points adrift of City at the top.
United recently drew their Europa League opener with Eredivisie side Twente FC. The Red Devils don’t look much improved from last season. The midfield is still porous, and the attack continues to struggle. They are a long way from competing for titles.
It remains to be seen whether United can map out a working plan to achieve the ambitious dreams of the hierarchy or remain lurched in this bubble of averageness it cannot seem to escape.
