Yahoo Sports A Man and His Bud: Peyton Manning Not Paid to Mention Budweiser After Super Bowl Win
While that smooch from Papa John may have had sponsorship roots, Peyton Manning's post-Super Bowl win Budweiser nod was totally unplanned.
After nabbing his second Super Bowl ring, Manning told CBS' Tracy Wolfson that he planned to "drink a lot of Budweiser tonight, Tracy, I promise you that."
The name drop wasn't a paid promotion for the 39-year-old Denver Broncos quarterback, according to Budweiser.
"We didn't know the shout out was coming either, but we're glad it did," the beverage company tweeted after Manning's interview.
We didnât know the shout out was coming either, but weâre glad it did. @Broncos celebrate like this tonight. #SB50 pic.twitter.com/ugGyt3Sg0z
â Budweiser (@Budweiser) February 8, 2016
According to Apex MG Analytics, the simple unplanned sentence netted some major dough for Anheuser-Busch: "That gave beer brand $1.6MM+ brand recognition value."
Post game quote "I'm going to drink a lot of @Budweiser tonight.." Peyton Manning. That gave beer brand $1.6MM+ brand recognition value
â Apex MG Analytics (@ApexMGAnalytics) February 8, 2016
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Manning's non-cash-generating post-game plans? Hugging his family and giving some love to his wife and kids.
Manning continued, "I'm going to take care of those things first and definitely going to say a little prayer and thank the man upstairs for this great opportunity."