The brand often posts Instagram videos of its products being made at its Berlin factory — and the results are visually appealing to the masses. The short clips manage to draw in thousands of viewers on the social platform.
Here's our highly pigmented DERMACOLOR CAMOUFLAGE CREME in 'D4 1/2' in production at our #Berlin factory today. Specially created to cover skin anomalies, discolorations and tattoos, this is just one shade out of hundreds in our famous camouflage range. #KryolanINPRODUCTION #MUA #makeup #dermacolor #makeupartist
A post shared by Kryolan Professional Make-up (@kryolanofficial) on May 22, 2017 at 8:46am PDT
For the majority of the videos, Kryolan details which product is being made, even naming the particular shade.
Everything from lipsticks to foundations have made there way to Kryolan’s Instagram account, which boasts an impressive 267k followers.
من المصنع – صناعة الحمرة (الروج) اللون خطير ???? #Repost @kryolanofficial ・・・ We know how much you love a sneaky peek at our products being made, so here’s our Lipstick Pearl in production at our #Berlin factory. #KryolanINPRODUCTION #makeup #makeupartist #MUA
A post shared by kryolan_kw (@kryolan_kw) on Jun 1, 2017 at 2:36am PDT
“We know how much you love a sneaky peek at our products being made, so here’s our Lipstick Pearl in production at our #Berlin factory,” Kryolan captioned a post featuring a clip of one of its popular lipstick shades being produced at the headquarters.
A post shared by Kryolan Professional Make-up (@kryolanofficial) on Aug 29, 2016 at 2:05am PDT
The company specializes in creating products fit for different cosmetic needs. “Every sector has its own expectations, for example theatrical make-up must be extremely hard-wearing, so we only produce formulas that can perform under industry pressures,” the brand’s website reads.
A post shared by Kryolan Professional Make-up (@kryolanofficial) on Aug 1, 2016 at 7:41am PDT
Kryolan’s unique production clips from the Berlin factory only help to draw in more makeup lovers. The brand’s Facebook page also posts some behind-the-scenes content.
Just like the Instagram content, it’s also heavily shared and reposted on the social platform. Whether one is a beauty maven or not, it’s hard not to get sucked into the intriguing makeup-making process.
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