Lululemon NHL apparel available in the U.S. and Canada

Lululemon and Fanatics are selling a new line of premium National Hockey League (NHL) fan apparel.

The new apparel line features 11 NHL teams for the 2024-25 season, before expanding to a full 32 team collective for the 2025-26 season.

The products are available for purchase on the Fanatics website and online affiliations. The apparel is available at Lids' stores, which are owned and operated by Fanatics.

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In South Florida, fans can visit the Lids location inside the Sawgrass Mills Mall in Sunrise, across from Amerant Bank Arena.

Hockey fans may also buy the items at the NHL Shop in New York. The product is available at participating team stores located in their respective arenas.

The items are initially available for the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers, Seattle Kraken, Toronto Maple Leafs, Vancouver Canucks and Vegas Golden Knights.

The initial product release includes some of lululemon’s most popular and iconic products across men’s and women’s categories, embellished with team marks, including the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag.

“We are proud to celebrate the start of an exciting new season with the launch of this collection with Fanatics and lululemon, a premier global athletic apparel brand,” said NHL Chief Brand Officer and Senior Executive Vice President Brian Jennings.

This partnership between lululemon and Fanatics follows lululemon’s recent signing of Chicago Blackhawks and 2023-24 recipient of the Calder Trophy for NHL rookie of the year, Connor Bedard.

Bedard became the first NHL player to join the brand’s ambassador roster last year. He is featured throughout the collection’s creative campaign.

“As a proud lululemon ambassador and long-time fan of the brand, lululemon is my go-to gear for training, and an off-day,” said Bedard. “It’s exciting that lululemon is partnering with Fanatics and the NHL to introduce more fans to the brand.”

To showcase the men’s and women’s collections, other NHL players and their partners are included in the campaign, including John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), Dylan Larkin (Detroit Red Wings), Seth Jones (Chicago Blackhawks), Morgan Geekie (Boston Bruins) and Mark Stone (Vegas Golden Knights).

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