The Los Angeles Rams are in the midst of a franchise overhaul, from residency to stadium to coaching staff to uniforms. And sometimes, projects in mid-rebuild are a mess.
Case in point: the Rams’ uniform on Sunday vs. the Dallas Cowboys, white horns and gold-trimmed jerseys, which looks a lot like the kind of mismatched mess you pull out of the closet when it’s laundry day.
For reference, here’s what the white-horned helmets look like with a better-matched uniform:
Rams officials have indicated that this isn’t a permanent look, really; they’re just trying out some new approaches: “The team is currently exploring a full rebrand, including new uniforms that will be unveiled in 2019 to coincide with the opening of the new LA Stadium and Entertainment District at Hollywood Park [scheduled for 2020],” the team said in a statement.
NFL rules prohibit a team from changing its uniform entirely more than once in a five-year period. With the complete overhaul planned for a couple years down the road, open the team has to take incremental steps right now … ugly though they may be.
Jay Busbee is a writer for Yahoo Sports and the author of EARNHARDT NATION, on sale now at Amazon or wherever books are sold. Contact him at firstname.lastname@example.org or find him on Twitter or on Facebook.
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