Luxury fashion brand apologises for outfit compared to concentration camp uniforms: 'Uncannily disturbing'

Fashion brand Loewe pulled clothing items that some said looked like concentration camp uniforms. (Getty Images)
Fashion brand Loewe pulled clothing items that some said looked like concentration camp uniforms. (Getty Images)

Luxury fashion brand Loewe has pulled an outfit from a new collection following criticism that its clothing looked like a concentration camp uniform.

On Friday night the Spanish fashion house said on its Instagram Stories: “It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan collaboration could be misconstrued as referring to one of the most odious moments in the history of mankind.

Scroll to continue with content
Ad

“It was absolutely never our intention and we apologise to anyone who might feel we were insensitive to sacred memories. The products featured have been removed from our commercial offering.”

READ MORE: Model called an 'embarrassment of a human' for posting selfie at Holocaust memorial

The brand didn’t stipulate which items had been pulled. According to CNN, the black-and-white shirt and trousers, which retailed at $1,840 (£1,428), were made available on 14 November.

Fashion house Loewe has pulled an outfit that some said resembled a concentration camp uniform. (Screenshot: Instagram/Loewe)
Fashion house Loewe has pulled an outfit that some said resembled a concentration camp uniform. (Screenshot: Instagram/Loewe)

The fashion account Diet Prada had called out the fashion house on Thursday, split-screening the striped outfit with images of real uniforms worn by victims of the Holocaust.

“Unable to see anything but concentration camp uniforms in this $1,840 ensemble from @loewe’s William De Morgan capsule, a collection meant to ‘capture a freedom of imagination,’” read Diet Prada’s caption. “But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing.”

READ MORE: Amazon pulls ‘Daddy’s little slut’ T-shirt

Yahoo Lifestyle could not immediately reach a Loewe’s representative for comment.

In the same post, Diet Prada pointed out slip-ups by Urban Outfitters, which sold a white-and-grey tapestry that the Anti-Defamation League called “deeply offensive” in 2015, and Zara, which in 2014 pulled a children’s T-shirt with yellow-and-blue stripes and a yellow star after equal criticism.

What to Read Next

Back