After the St. Louis Blues dropped Game 6 to the Boston Bruins in the Stanley Cup Final, we may know who’s to blame for the losing effort.
And it won’t be anyone who was wearing a St. Louis jersey.
Ahead of Game 6, with the Blues just one win away from their first championship in team history, the St. Louis Post-Dispatch made quite the gaffe mere hours before puck drop at the Enterprise Center.
The paper, it would appear, had accidentally released content and advertising related to a Stanley Cup victory on the digital version of the publication. And while I’m no expert on the ins and outs of jinxes or jinx protocol, there’s no way this could have been good for the Blues.
A long letter from Tom Stillman, the team’s chairman and governor, as well as a message from Enterprise were among the content that was released.
Following the error, the Post-Dispatch owned up to the mistake on Twitter.
In preparation for the outcome of the Stanley Cup Final, some of our readers got a sneak peak at what our advertisers are hoping to say to the Blues, the fans and St. Louis. We apologize for the sneak peak and hope to share their messages with everyone very soon!— St. Louis Post-Dispatch (@stltoday) June 9, 2019
While this response is a clever way to address the issue, you can imagine there were a number of people at the paper who watched Sunday night’s contest just praying that they didn’t jinx the Blues.
The Bruins have been a consistent force in the NHL for the last decade on their own merit and they certainly didn’t need any help from the St. Louis papers ahead of the biggest game in Blues history.
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