This comfortable underwear set has soared in popularity

Maisie Bovingdon
·Shopping writer
·2 min read
This comfortable underwear set has soared in popularity. (Les Girls Les Boys)
This comfortable underwear set has soared in popularity. (Les Girls Les Boys)

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Over the past year it's no secret that we've all favoured comfort over style, which has ranged from switching jeans to joggers, and bras for more comfortable alternatives.

There has been one brand that has been a new addition to many underwear drawers in recent months: Les Girls Les Boys.

Les Girls Les Boys describe themselves as providing "bed to streetwear" garments, which is exactly what we have been lusting after throughout lockdown, as there has been a surge in shoppers searching for and buying comfortable underwear and loungewear.

The brand's underwear, in particular, has become a huge hit, and sales of its high waist briefs in sheer seamfree, rib and ultimate comfort cotton are up 400% year on year.

In fact, big knickers and soft bras share top billing of the best-sellers, along with the brand's organic cotton joggers - as the sales of the labels tracksuits have also soared by 300% in the past year.

The comfortable underwear sets have been popping up all over social media in recent months and Rosie Huntington-Whitely wore the Ultimate Comfort High Waisted Briefs during a recent interview with Elle.

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The popular underwear sets are now sold in a number of stores including John Lewis, which stocks the ultimate comfort soft bra and high waisted briefs.

Plus, the range has just been expanded, as several new colours have launched online at Les Girls Les Boys.

The best part is you can shop the women's (Les Girls) and men's (Les Boys) departments, and mix and match your ensemble, or wear the matching full set.

From tracksuit sets, to seamless underwear, cosy pyjamas, swimwear and accessories, we've rounded up our favuorite Les Girls Les Boys buys below.

Shop our top 12 picks from Les Girls Les Boys

ultimate comfort soft bra | £38

ultimate comfort soft bra
ultimate comfort soft bra

ultimate comfort high waist brief | £25

ultimate comfort high waist brief
ultimate comfort high waist brief

ultimate comfort thong | £20

ultimate comfort thong
ultimate comfort thong

regular track pants | £65

regular track pants
regular track pants

oversized hoodie | £75

oversized hoodie
oversized hoodie

crew neck sweatshirt vaporous | £65

crew neck sweatshirt vaporous
crew neck sweatshirt vaporous

tight shorts | £35

tight shorts
tight shorts

fine rib legging | £35

fine rib legging
fine rib legging

classic crew neck t-shirt dusty | £35

classic crew neck t-shirt dusty
classic crew neck t-shirt dusty

cotton shorts | £38

cotton shorts
cotton shorts

soft touch thong | £22

soft touch thong
soft touch thong

semi sheer seamfree crop top | £25

semi sheer seamfree crop top
semi sheer seamfree crop top

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