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Kylie Jenner Rocks Plunging Latex Bodycon Dress and Sexy Big Hair Inspired by Her Sisters

The entrepreneur made a bombshell entrance at the L.A. event celebrating Sprinter, her new vodka soda brand

<p>The Hollywood Curtain/Bauer-Griffin/GC</p> Kylie Jenner attends a L.A. launch party for Sprinter in a sexy latex dress

The Hollywood Curtain/Bauer-Griffin/GC

Kylie Jenner attends a L.A. launch party for Sprinter in a sexy latex dress

Kylie Jenner channeled Y2K bombshell realness, following in her sisters' footsteps.

The entrepreneur and reality television star, 26, stepped out in L.A. to celebrate her new vodka soda brand, Sprinter, with a launch event. Based on her dress selection, Jenner was clearly ready to serve all the sexy vibes at the party.

The Kylie Cosmetics mogul and mom of two wore a latex bodycon dress that had all the elements to become the sexiest look of the night. Its curve-hugging silhouette was coupled with a plunging scoop neckline displaying cleavage and a hint of side boob, as well as skin-revealing crisscross straps. Sheer nude heels completed the look.

Related: Kylie Jenner Joined by Mom Kris Jenner and Sister Khloé Kardashian at Launch Party for New Vodka Soda Drink

<p>The Hollywood Curtain/Bauer-Griffin/GC</p> Kylie Jenner simultaneously takes the plunge and channels her sisters' Y2K style at the Sprinter launch party

The Hollywood Curtain/Bauer-Griffin/GC

Kylie Jenner simultaneously takes the plunge and channels her sisters' Y2K style at the Sprinter launch party

Kylie styled her black hair in loose waves and kept her radiant glam to a glowy base and a plump mauve pink lip.

Her inspiration? None other than her older sisters Kourtney Kardashian, Kim Kardashian and Khloé Kardashian. In a few outfit snaps she shared on Instagram, Kylie uploaded a throwback photo of the trio rocking bikinis, shimmering tans and extremely big hair (we're talking sky-high volume) in the mid-aughts.

<p>The Hollywood Curtain/Bauer-Griffin/GC</p> Khloé Kardashian supports sister Kylie Jenner at her Sprinter launch party

The Hollywood Curtain/Bauer-Griffin/GC

Khloé Kardashian supports sister Kylie Jenner at her Sprinter launch party

Khloé also followed suit in a little black dress. The Kardashians star, 39, was photographed outside the event in a one-shoulder mini bodycon, sheer tights, heels and sunglasses.

Matriarch Kris Jenner, who was accompanied by partner Corey Gamble, swung in the opposite color direction, choosing a white tux, albeit with black lapels and trim that matched her daughters' aesthetics.

Kylie fêted her new launch in the most lit way. In behind-the-scenes clips shared to her Instagram Story, she gave fans a glimpse at the cool decor, from the blue room with stacks of her beverages in each corner to the neon sign of the brand's logo on the wall.

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<p>Stefanie Keenan/VF24/WireImage</p> Kylie Jenner attends the 2024 Vanity Fair Oscars aftrparty on March 10

Stefanie Keenan/VF24/WireImage

Kylie Jenner attends the 2024 Vanity Fair Oscars aftrparty on March 10

Related: Kylie Jenner Fronts Sam Edelman's Latest Campaign: 'Fashion Is a Source of Power'

Of course Kylie had to go all out for her first foray into the beverage market, following her older sister Kendall Jenner, who launched 818 Tequila in 2021.

But within this year alone, she's also been working on plenty of other projects and endeavors. Earlier this month, she launched her new fragrance, COSMIC, and threw a party for the release, which was obviously a perfect excuse to get glam, which Kylie did in a skin-revealing ruby dress (similar in color to the Ludovic de Saint Sernin gown she wore to the Vanity Fair Oscar Party).

Then, within days, she announced her new gig as Sam Edelman’s first brand ambassador. "This campaign epitomized that fashion is more than just something to wear, it is a source of power,” Kylie shared of her appointment in a press release.  

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