LONDON — Orlebar Brown, the British resortwear and lifestyle brand, has tapped “Fellow Travelers” and “Bridgerton” star Jonathan Bailey to appear in its spring 2024 campaign.
Echoing the collection theme “Blossom,” Bailey posed against a wall of flowers wearing a white sleeveless shirt with red floral motifs in one of the images released on Monday. In the other campaign shot, the sun-tanned star sports a summery ensemble in Fiore print, a seasonal hero print with floral motifs repeating in blue, white and biscuit colorways.
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Since it was acquired by Chanel in 2018 for an undisclosed amount, Orlebar Brown, the luxury label known for its well-tailored swim shorts, has grown to operate more than 40 direct stores in London, Paris, New York, Miami, Los Angeles, Sydney, Dubai, Saint-Tropez, Marbella, Ibiza, Mykonos, St. Barths and East Hampton, and can be found in more than 250 other locations worldwide.
Last year the brand doubled down on retail expansion in California, where one-third of its U.S. customers reside.
Photographer Adam Brown launched Orlebar Brown in London in 2007 because he thought men’s swim trunks were too baggy and needed some tailoring. He made waves by implementing bold colors and graphic patterns, attracting a celebrity clientele including Leonardo DiCaprio, Jay-Z and Daniel Craig, who wore Orlebar Brown trunks as James Bond in 2017’s “Skyfall.”
The label later became a resort and casual lifestyle brand with a bigger selection that includes cashmere polos, crochet tops, striped hoodies, and cotton and linen pants.
Bailey has been a fashion darling since he shot to fame with “Bridgerton” and has since attended fashion shows hosted by Ralph Lauren, Giorgio Armani, Loewe and Ami. Last April he joined Omega as a friend of the brand.
Bailey is an Olivier Award winner for his role in the West End production of “Company” in 2019. He has previously starred in Phoebe Waller-Bridge’s first television project “Crashing,” opposite Michaela Coel in “Chewing Gum” and in the revival of “Cock” by Marianne Elliott at the Ambassadors Theatre.
Most recently he won the best supporting actor in a limited series or movie made for television award for “Fellow Travelers” during the 29th annual Critics Choice Award.
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