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Jennifer Lopez Cancels Multiple Tour Dates Amid Weak Ticket Sales

Jennifer Lopez has canceled seven dates of her first North American tour in five years, in support of her new album “This Is Me… Now” and its pair of companion films.

The dates spanning Aug. 20-31 in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston were listed as canceled on Ticketmaster at some point on Wednesday; the Cleveland and Houston dates apparently had been removed from the itinerary earlier, as they were part of the tour’s originally announced itinerary on Feb. 15 but are no longer present on the site at all. An updated itinerary can be found on her social media accounts.

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While the tour is still scheduled for a robust 30 shows, large numbers of tickets at most of the tour’s dates remain unsold, judging by the seating charts on Ticketmaster.com. While such charts are not always completely accurate, the blue (available) segments of the seating charts on most dates are overwhelmingly larger than the grey (unavailable) ones. However, it is worth noting that three shows were added to the itinerary — in Miami, Toronto and her hometown of New York — a week after the tour was originally announced.

The album, tour and two films are part of a self-financed $20 million three-part multimedia project examining, as Variety described in a recent cover article, “Lopez’s life as a serial romantic,” regarding her reunion with actor Ben Affleck, whom she married in 2022 nearly two decades after the high-profile superstar couple originally split in the wake of their flop 2003 romantic comedy “Gigli.”

A rep for the artist did not immediately respond to Variety’s request for comment; the cancellation notice reads simply, “Unfortunately, the Event Organizer has had to cancel your event. No action is required to obtain a refund.”

The cancellations come after Lopez’s new album — her first in a decade — also titled “This Is Me…Now,” debuted at a disappointing No. 38 on the Billboard 200 last month.

The project, which also includes the musical film, “This Is Me…Now: A Love Story,” and a documentary, “The Greatest Love Story Never Told,” is apparently intended as a love-conquers-all statement.

“Everybody thought I was crazy,” Lopez told Variety. “And by the way, I thought I was crazy.”

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