Iowa State unveils secondary 'Cyclone' logo for Texas game

Iowa State head coach Matt Campbell watches from the sideline during the second half of an NCAA college football game against Iowa, Saturday, Sept. 9, 2017, in Ames, Iowa. Iowa won 44-41 in overtime. (AP Photo/Charlie Neibergall)

Iowa State is debuting a special secondary logo when it hosts Texas Thursday night.

ISU unveiled the new “Cyclone” logo on social media in the hours ahead of its game against the Longhorns. According to a school release, the new logo was created over the summer to “serve as a nickname logo” for the Cyclones athletic department. The usual “I-State” decal will continue to be ISU’s primary logo.

But this look will be broken out on special occasions:



The school’s release said adding a Cyclone symbol is a “significant brand enhancement” part of coach Matt Campbell’s “transformation of the Cyclone football identity.”

Iowa State’s sports teams have been known as the Cyclones since 1895 when Coach Pop Warner’s team upset Northwestern 36-0 and a Chicago Tribune headline the next day reported “Struck by a Cyclone: It comes from Iowa and Devastates Evanston Town.”

Iowa State has used various forms of Cyclone marks occasionally in its history. But, officially adding a Cyclone symbol that depicts the school’s long-time nickname this season is a significant brand enhancement.


Iowa State is 2-1 so far this season with wins over Northern Iowa and Akron and an overtime loss to rival Iowa. Thursday night’s game against Texas is the team’s Big 12 opener.

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Sam Cooper is a writer for the Yahoo Sports blogs. Have a tip? Email him or follow him on Twitter!