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According to the beauty comparison platform, over the last few months, the brand has dominated social media with more than 24 million hashtags and a host of “Instagrammable” launches.
The same report listed that despite the brand’s new launches not making it into the top ten most searched products of Q1, Huda Beauty did top the list of most followers across its social media platforms with more than 43 million. Following Huda’s social platform were competitors Kylie Cosmetics and MAC, who came in second and third place respectively.
The Ordinary was named the most popular sustainable beauty brand on that list as well, which is great because we love The Ordinary around here. The brand is not only effective, but its affordable price point is great for those on a budget.
Below, we’ve rounded up a few of our favorite products from these two popular brands.
Shop: Huda Beauty Power Bullet Matte Lipstick, $25
Shop: Huda Beauty Classic False Lashes, $20
Shop: Huda Beauty Demi Matte Cream Liquid Lipstick, $20
Shop: The Ordinary Hyaluronic Acid 2% and B5, $6.80
Shop: The Ordinary Caffeine Solution 5% and EGCG, $6.70
Shop: The Ordinary Lactic Acid 10% and HA, $6.80
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