Chiefs president Mark Donovan remembers when the organization practically begged the NFL for a prime piece of broadcast real estate.

In 2010, the Chiefs wanted to show off a renovated Arrowhead Stadium with a “Monday Night Football” appearance for the opening game.

“We lobbied hard, and the NFL came back and said no initially,” Donovan said. “It was going to be the biggest thing for the franchise. We had to have that.”

The Chiefs got the game, but how things have changed.

Now, as one of the NFL’s most watched teams, the Chiefs have become a top choice for not only the networks but for streaming services that have recently entered the sports-rights market.

Two remaining games will be streamed: Friday’s contest at GEHA Field at Arrowhead Stadium against the Las Vegas Raiders will be on Prime Video. It’s the second year for a Black Friday contest on the streaming service, following the Miami Dolphins-New York Jets matchup last season.

On Christmas, Netflix will show its first NFL game: the Chiefs at the Pittsburgh Steelers. Netflix is the world’s largest streaming service with some 283 million subscribers. Amazon Prime is next at 230 million.

Both games will be broadcast locally on network television. KSHB (Channel 41) will carry Friday’s game. The Christmas game will be on KCTV (Channel 5).

The Chiefs were the first team to appear on a streaming service. Two years ago, Prime Video became the first service with exclusive rights to the NFL when it took over “Thursday Night Football” for $1 billion annually through 2033.

The Chiefs defeated the L.A. Chargers that night in a thriller that turned on Jaylen Watson’s 99-yard interception return for a touchdown.

In 2023, the Chiefs were involved in the first playoff game that was streamed, when they defeated the Miami Dolphins on Peacock.

Call the Chiefs ... the NFL’s stream team?

“It’s a compliment, but it’s also a credit to what our culture has created and what our fans have created,” Donovan said. “Think about how the NFL has grown, going from radio to television, to “Monday Night Football” to cable and now streaming.

“I don’t think people understand the power of being on a worldwide broadcast.”

The franchise that has won consecutive Super Bowls — and three championships in the past five seasons — takes a 10-1 record into Friday. In beating the Carolina Panthers last weekend, the Chiefs became the third team in NFL history to post double-digit victories in at least 10 consecutive seasons.

This Chiefs golden era has been shaped by quarterback Patrick Mahomes, tight end Travis Kelce and head coach Andy Reid, who have become the faces not only of the franchise but of the league and whatever commercial is being shown during a game.

It’s all helped grow the brand, and has coincided with streaming services entering the NFL.

“The (NFL) looks at this and says, ‘Here’s an opportunity, here’s an opportunity,’” Donovan said. “For us, as a franchise, the timing of the consistent success, all of it is a wave we’re riding and we’re trying to be strategic in taking advantage of it.”

Even if it means playing games on six different days of the week, which the Chiefs are doing this year. The Christmas game is on a Wednesday. With the Chiefs and Steelers playing the previous Saturday, the teams will have three off days between games instead of the usual six.

But next year, Christmas is on a Thursday, then a Friday and a Saturday. Perhaps the Chiefs could become something of a streaming fixture on that date.

“Over the next few years, we can be to Christmas what Dallas and Detroit are to Thanksgiving,” Donovan said.

To Donovan, no team is better positioned to take advantage of the technology.

“It’s an amazing opportunity, and an important responsibility,” Donovan said. “If we don’t take advantage of everything we can capitalize on right now, we’ll look back 20 years from now and say we missed.”