Advertisement

Film & TV Marketing Agency Wild Card Creative Group Teams With BlueMoon AI To Transform Marketing Creative Process

EXCLUSIVE: Wild Card Creative Group (WCCG), which has recently worked on such campaigns as Dune, The Bikeriders, Barbie, Killers of the Flower Moon and American Fiction, is joining forces with BlueMoon AI to develop a pioneering AI innovation tailored for advertising materials creation, harnessing cutting-edge technology.

This initiative, developed through close collaboration between husband-and-wife team, WCCG’s Founder and CCO, Nick Temple and CEO Alison Temple, alongside BlueMoon AI’s CEO Jason Yang and CCO Helena Packer, aims to empower storytellers with AI-driven efficiencies, streamline workflows and adapt to the evolving marketplace while enabling creatives to focus on their craft.

More from Deadline

The inaugural tool within the WCCG AI Innovation Stack is the VO Sim. By securely recording lines with desired directional reads, editors can efficiently assess the effectiveness of concepts without unnecessary time investment. Furthermore, the VO Sim serves as a potent tool for illustrating concepts to clients.

Stringent safeguards have been implemented to ensure that simulated lines undergo thorough scrutiny, preventing any slip-throughs during the finishing process. What sets the VO Sim apart is that it doesn’t hinge on cloud reliance or third-party generators.

In addition, WCCG and BlueMoon AI have established the BlueMoon Studio at Wild Card Creative Group, serving as a hub for clients, filmmakers, industry leaders, technology partners, and the press to engage with and learn about the latest advancements in AI-driven marketing solutions.

WCCG Founder and CCO, Nick Temple, and WCCG CEO, Alison Temple, said: ‘The partnership with BlueMoon AI represents a step forward in the convergence of art and technology, underscoring the vital connection between creativity and innovation in the modern marketing landscape. This technology was developed for creatives, by creatives and we look forward to introducing our clients to all the tools that we will be rolling out in the AI innovation stack.”

Jason Yang, CEO of BlueMoon AI, adds, ‘WCCG is an award-winning global entertainment agency with a remarkable track record of collaboration on cutting-edge film such as Dune, The Bikeriders, Barbie, Killers of the Flower Moon, American Fiction, Avatar and many titles from the Marvel and DC universe. Their dedication to forward-thinking and partnership perfectly aligns with our vision, making them perfect partners for this endeavor. We are excited about the possibilities that lie ahead as we work together to push the boundaries of creativity and innovation in the marketing industry.”

BlueMoon AI is dedicated to developing AI toolkits tailored for the creative communities in the advertising and entertainment space to help with streamlining workflows and allowing creatives to focus on their craft. Their AI toolkits integrate with existing pipelines, enhancing editorial, audio and character creation processes.

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.