In the wake of the novel coronavirus pandemic, many fashion and beauty brands have reallocated profit and repurposed production to help stop the spread of the virus. Fashion and beauty giants LVMH and L’Oréal are among those producing hand sanitizers in response to the shortage of medical supplies and equipment around the world.
Without a doubt these are troubling and unprecedented times, so knowing that (some) companies with means, like Crocs, are stepping up to help provides a bit of comfort. Companies can play an important role during times like this; even as stores close, big names in fashion and beauty are ramping up efforts to relieve some of the damage caused by the pandemic. Below is an updated list of the brands that have announced measures to help fight the coronavirus, whether it's through donations or turning offices into relief centers.
BeautyUnited is a new initiative, launched on April 8, by Moj Mahdara, the CEO of Beautycon. The project brings together more than 40 established beauty brands to donate and collect funds and personal protective equipment (PPE) for health care workers fighting COVID-19 on the front lines. Per Allure, BeautyUnited hopes to raise at least $10 million in small donations.
According to the initiative’s official website, participating brands include Charlotte Tilbury, Barbara Sturm, Huda Beauty, Beautyblender, the Honey Pot, Milk Makeup, Too Faced, Revlon, First Aid Beauty, and Bobbi Brown.
Uniqlo is making 10 million surgical masks for delivery to front-line workers worldwide.
According to British Vogue, the brand has announced it will manufacture 80,000 medical overalls and 110,000 masks.
The French brand has pledged to donate €20 million to public hospitals in the Paris region.
Donatella and Allegra Versace have reportedly donated €200,000 to the intensive care unit at San Raffaele hospital in Milan. Versace as a brand gave 1 million renminbi to the Chinese Red Cross.
Bulgari is reportedly manufacturing 6,000 bottles of hand sanitizer gel per day. They are being distributed to Italian hospitals.
Balmain, Valentino, and Pal Zileri
Parent company Mayhoola announced it will donate €1 million to help support French caregivers and hospitals during the COVID-19 crisis.
The brand announced it will donate $15 from every $125+ order to No Kid Hungry's COVID-19 efforts.
The brand said it would be producing ventilators, called the CoVent, to help the crisis. Dyson has also pledged 5,000 devices will be donated to help in the international effort to save COVID-19 patients in dire need.
The brand joined forces with Crocs and is participating in the "Free Pair for Healthcare" initiative, which will aid donation efforts to health care heroes on the front lines of COVID-19. Zappos is also providing meals to the elderly and most vulnerable and donating to food banks.
Reformation is partnering with the City of L.A. to make protective face masks for essential workers.
Billie is donating $100,000 to food banks across the U.S. to help those affected by COVID-19.
The brand is donating 50,000 skin-care products as a thank you to the doctors and nurses in New York City's hospitals.
Theragun is offering up to $250 off a Theragun device to health-care providers. The brand has also donated 300+ new devices to hospital break rooms and has pledged to donate 100 meals for every device sold via their online sale.
Starting April 9, Cardi B and Fashion Nova are donating $1,000 per hour to those directly affected by coronavirus, until May 20, for a total of $1 million.
Dior recently announced it will use one of its French workshops for the production of nonsurgical face masks. These face masks will be donated to nonmedical, essential workers whose work continues despite the pandemic.
In a press release, Pretty Little Thing's CEO, Umar Kamani, announced it will donate his March salary in full “to local businesses struggling to stay afloat” during the pandemic.
The parent company of Nivea, Coppertone, and other skin-care brands recently announced that it will donate skin-care products and hand sanitizer to health care workers on the front lines of the COVID-19 pandemic.
As reported by WWD, MAC Cosmetics has pledged a $10 million donation to COVID-19 global relief efforts through its Viva Glam Fund project. The sum will be distributed among 250 worldwide organizations.
Underwear brand Jockey announced it will donate personal protective equipment (PPE) — including gowns, N95 masks, and scrubs — to health care workers and first responders fighting the coronavirus outbreak in the U.S.
New Balance announced it will use its Lawrence, MA, and Norridgewock, ME, factories to manufacture 100,000 general-use face masks per week. The brand is reportedly “working toward surgical mask certification” that will meet FDA requirements.
The brand announced on Instagram that it will donate $2 million to local COVID-19 relief efforts in New York City, benefiting NYU Langone Health and NewYork-Presbyterian Hospital. The brand will also support the nonprofit organization God’s Love We Deliver and the CFDA’s A Common Thread.
The New York City-based brand announced on Instagram that it had partnered with domestic factories to produce “5,000 nonmedical grade masks” that will be distributed to local hospitals.
The fashion retailer donated two million face masks to the Spanish Ministry of Health and will distribute them throughout Spanish hospitals.
Tan-Luxe announced on Instagram that it will produce its own hand sanitizer, but not for sale. “All 10,000 that we are producing will be donated over the coming weeks to those on the frontline & in desperate need,” the brand stated.
According to its Instagram, fashion brand Brooks Brothers is dedicating its New York, North Carolina, and Massachusetts factories to making masks and gowns: “We plan to use these facilities to produce up to 150,000 masks per day on an ongoing basis, to help increase access to protective gear for health care workers and others battling the spread of COVID-19 at the nation’s hospitals and other facilities. We expect to soon begin production on protective gowns as well.”
According to Reuters, the French fashion brand will start producing face masks and medical gear while its normal production is halted to help even out the shortage of supplies.
In addition to supplying 100,000 surgical masks for health care workers, Burberry is transforming its Yorkshire trench coat factory into a station for making nonsurgical gowns and masks for British patients, Vogue reports. The brand is also helping to fund vaccine research, according to Dazed.
As reported by Allure, Coty Inc., the manufacturer behind brands like CoverGirl and Wella, is manufacturing hydroalcoholic gel, aka hand sanitizer, and providing it to medical and emergency services for free. Through Kylie Skin, the company will reportedly also manufacture hand sanitizer that will be distributed across Southern California hospitals.
The U.S. branch of this consumer giant, which houses beauty brands like TRESemmé and AXE, has launched the "United for America" initiative. According to Allure, this includes a valued $20 million donation in the form of products and services on U.S. soil, and $540 million in cash relief worldwide.
Nail polish brand Orly announced that it will produce alcohol-based hand sanitizer from its Los Angeles-based factory for COVID-19 relief.
As reported by WWD, Ralph Lauren has pledged $10 million in donations to COVID-19 relief efforts. The funds will be split among an internal fund for employees, donations to World Health Organization COVID-19 Solidarity Response Fund, and a donation to the CFDA’s A Common Thread project, among others.
On March 26, the brand announced it would donate 2 million euros to COVID-19 relief efforts: “Gucci will stand with its global community to fight the COVID-19 pandemic by making two separate donations to crowdfunding campaigns: locally, in Italy where the company is based, for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo; and globally, for the COVID-19 Solidarity Response Fund in support of the World Health Organization, through a matching campaign with Facebook.”
Lady Gaga's Haus Laboratories has pledged to donate to L.A. Regional Food Bank and Food Bank for New York City to help feed those affected by school closures. "We believe this is a time to choose compassion over fear," the brand said in a statement on social media. "Just like our fearless leader Lady Gaga, we know we will get through this together if we remember to continue to lead with kindness."
This Project Runway-winning and size-inclusive designer tweeted to New York governor Andrew Cuomo about using his brand's sewing team to help make masks for people in need, given the shortage for health care workers and those infected. Governor Cuomo answered Siriano's tweet, and we can't wait to see what will become of this.
The Los Angeles-based clothing company announced on March 20 that it will focus its production on medical masks for donation to support its staff and provide relief for the community simultaneously. The company is hoping to make “100-200 masks a day” and plans to donate them to “hospitals, homeless shelters, long-term care facilities, and more” in Los Angeles and Chicago.
As previously reported by Teen Vogue, LVMH will be using its perfumes and cosmetics division to produce and distribute hydroalcoholic gel for free to French hospitals.
The L’Oréal group, which includes brands La Roche-Posay and Garnier, has started using its facilities to produce hand sanitizer and hydroalcoholic gel to help combat shortages. On March 30, WWD reported that L’Oréal has plans to extend its COVID-19 relief efforts to benefit its employees and the French authorities.
According to WWD, the megabrand is donating more than $15 million to support communities where Nike employees live and work.
As reported by WWD, designer Kerby Jean-Raymond of Pyer Moss will be converting his New York office into a donation center for medical supplies needed for health care workers. In addition, he’ll be donating $50,000 to minority- and women-owned businesses.
Per Vogue, Inditex, the giant behind fashion stores like Zara, will offer its factories and logistics team to work with the Spanish government on distributing masks to patients and medical workers.
As reported by WWD, the Kering group, another fashion giant, will provide French health services with three million surgical masks that it will import from China. Through brands like Balenciaga and Yves Saint Laurent, Kering will start manufacturing masks too. It was also reported that the group made a donation to the Institut Pasteur “to support research efforts related to COVID-19.”
As reported by WWD, Estée Lauder will reopen one of its manufacturing facilities in New York to manufacture hand sanitizer. “The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff,” the company said in a statement. Estée Lauder also donated $2 million to the Doctors Without Borders/Médecins Sans Frontières’ coronavirus fund.
As noted by Fashionista, Dov Charney (formerly of American Apparel) will open factory workforces to produce medical masks for government agencies.
Via a statement posted to Twitter, Gap Inc. — the parent company of brands such as GAP, Old Navy, Banana Republic, and more — announced it will deliver personal protective equipment (PPE) to hospital networks in California, while pivoting “resources so factory partners can make masks, gowns, and scrubs for health care workers on the front-lines.”
Canada Goose announced via a press release that, from March 30, it will begin production of medical scrubs and patient gowns as part of the Canada Goose Response Program, with dedicated teams in Toronto and Winnipeg.
On March 16, this indie beauty brand announced on Instagram that it has suspended its normal production “to make hand sanitizer for our community.”
Per Instagram, the Body Shop donated care packages to local hospitals for NHS workers in the U.K. On American soil, the brand prepped and delivered “approximately 30,000 units of cleansing products to shelters and senior citizen communities” across the country.
The designer brand will donate 20% of sales to the World Health Organization's COVID-19 Solidarity Response Fund.
The tech accessory brand is supporting two charities, Doctors Without Borders and Feeding America, by releasing new grips, and 100% of every sale will support these charities.
According to a press release, the Kim Kardashian-led brand will be restocking its “Cotton Collection” on March 23 and donating 20% of profits to Baby2Baby’s COVID-19 Emergency Response Program.
From March 16, 50% of all proceeds from the brand's "Shop for Good" Everlyne bracelets will go to Feeding America’s COVID-19 Response Fund.
The beauty brand is currently donating a portion of its proceeds to No Kid Hungry.
As announced on Instagram, the entirety of Lipslut's online sales for a week will be donated to coronavirus relief efforts.
The New York City-based retailer is offering 25% off site-wide, free shipping, and donating 10% of its net proceeds to No Kid Hungry indefinitely in light of the coronavirus outbreak.
Otherland is offering 10% off and donating 10% to Foodbank for NYC with the code SUNSHINE, until March 31.
Dear Annabelle is offering 15% off all orders, until March 23, and donating 10% of its sales to City Meals on Wheels.
The luxury brand is offering 30% off site-wide, with a portion of its proceeds going to the Red Cross.
Editor's Note: This story is being updated regularly.
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Originally Appeared on Teen Vogue