There are always challenges in creating the official Stanley Cup Playoffs commemorative video.
There are the time constraints, as the NHL likes to turn around these things as fast as possible to capitalize on the momentum from the championship round. That means assembling the footage from several sources – the teams, the League and the NHL’s documentary series on Showtime – as well as shooting fresh interviews with players after the Cup Final.
“We jam on this thing,” said Steve Mayer, NHL Executive Vice President and Chief Content. “Within one week, we put the whole thing together. Five edit rooms going, around the clock.”
The finished product hits on July 25, as Cinedigm and NHL Original Productions release “Stanley Cup Champions 2017: Pittsburgh Penguins” on Blu-Ray Combo Pack, DVD and Digital HD.
Another challenge to making the video: Telling a new story after back-to-back championships. From the looks of things, there appears to be an emphasis on the last ride for the core group of Penguins that were there for all three Cup wins.
Here’s a look at the trailer:
Mayer and his team did extensive work on material for the NHL centennial celebration, and found a new appreciation for the annual Stanley Cup videos the League produces, culling highlights and storylines from them.
“We know the main audience is Pittsburgh Penguins fans. But it’s the chronicle for everyone, for all time. That’s how we approach it,” he said. “This is the living chronicle of this year’s Pittsburgh Penguins run to the Stanley Cup, so it better be detailed and produced that way.”
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