The relationship between OVO and the Toronto Raptors is quickly becoming close to inextricable and Drake hinted at furthering the partnership between the two entities.
Drake hopped on Rick Ross’s newest track, Gold Roses, where he hinted at purchasing sponsorship rights for the Raptors’ jerseys.
“Tanenbaum know the logo on the jersey, it’s gettin’ purchased,” Drake states, a reference to Maple Leaf Sports & Entertainment chairman Larry Tanenbaum.
Sun Life Financial reached a three-year deal, worth over $5 million per season, for logo rights with the Raptors prior to the 2017-18 season. With the upcoming season being the last year of the deal, Drake seems intent on encrusting OVO’s iconic owl onto the defending champions’ uniforms.
OVO label projected to earn over $50 million by an October 2018 calculation and the brand continues to grow.
In March, OVO bought the naming rights to the team’s practice facility, re-branding from the Toronto Raptors Training Centre to the OVO Athletic Centre.
Drake continued to be a fixture of the Raptors’ championship run, starring in his role as the team’s global ambassador to the fullest capacity, while antagonizing several members of the Golden State Warriors along the way. During the championship parade, Drake invited the entire Raptors team to OVO Fest, a concert which will be re-launched this summer.
Raptors merchandise continues to fly off the shelves and if OVO’s owl makes its way onto the uniforms, the demand will certainly outweigh the supply. As always, everything works out well for Drake.
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