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Zach Dishinger is on a mission to challenge traditional and enduring gender norms. A “typical theater kid,” the teenager always found solace in beauty products — and so, at just 15 years old, he decided to turn his passion for makeup into a full-fledged business.
“When I started, there was no boys beauty. It was all female-based,” Dishinger told In The Know. “Girls are beauty and I wanted to change that. I wanted to make sure that everyone feels like they have a place in the beauty world.”
Three years later, Dishinger’s company — Formula Z Cosmetics — is a disruptor in the beauty industry. And with his company, Dishinger is doing what he always dreamed of: empowering others to unapologetically embrace their true selves.
“I want everyone to feel like they have a place in the beauty industry and that’s really where the actual core of Formula Z came about,” Dishinger explained.
Shop: Formula Z Cosmetics Luxe Diamond Gloss, $18
Right now, Formula Z is largely focused on long-lasting lip colors and balms, all of which are vegan, cruelty-free, paraben-free and gluten-free. In the future, Dishinger hopes that Formula Z will be available both online and in stores so that customers of all walks of life have easier access to the products.
“My hope for the future is that it can be accessible for everyone — online, in stores — so that everyone has an opportunity to get their hands on Formula Z,” the 18-year-old entrepreneur said. “We believe that makeup is a movement and that it can be worn unapologetically for everyone regardless of race, age, sexual orientation or gender.”
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