When most of us watch the red carpet of an awards show, we admire the beautiful ball gowns and jewelry knowing that these are the kinds of outfits and accessories we likely won’t ever get to wear ourselves. That’s just one of the ways this year’s Golden Globes broke the mold, because the hottest accessory in town — that little black-and-white Time’s Up pin — is for sale on TimesUpNow.com for only $12 apiece.
Unfortunately, like some of those fresh-off-the-runway ball gowns, the pins are not quite available for regular folks just yet.
“Please note that this is a pre-order,” reads the website. “Due to overwhelming demand, please allow 4-6 weeks for this product to arrive. We will make every possible effort to get it out to you as quickly as possible.”
A post shared by Arianne Phillips (@ariannephillips) on Jan 7, 2018 at 10:39pm PST
There’s a very good reason for this delay. As the pin’s designer, Arianne Phillips, told the Hollywood Reporter, the whole process was a rush order. The meeting at which the biggest names in Hollywood gathered to form Time’s Up just happened in December. That’s when Reese Witherspoon asked Phillips if the costume designer could help.
“Reese asked me to come to the actors’ group and told me they were going to be wearing black and would I consider creating a pin for the nominees and male presenters,” Phillips told THR. “We were up against the holidays, but I said I could do it, and the first person I called was my partner in crime, [Los Angeles jewelry designer] Michael Schmidt.”
In two weeks, they were able to get an American manufacturer to produce 500 of the striking pins. That seems like enough to grace most of the shoulders of the stars at the Beverly Hilton on Sunday. But not enough to meet the demand of those watching from home.
A post shared by #TIMESUP (@timesupnow) on Jan 7, 2018 at 6:25pm PST
Of course, the point of the pins wasn’t to drum up buzz about a fashion statement — and it wasn’t even just to “raise awareness” like so many colored-ribbon movements of years past. As one of its core actions, Time’s Up has set up its own legal defense fund to “provide subsidized legal support to women and men who have experienced sexual harassment, assault, or abuse in the workplace and while in pursuit of their careers,” according to its GoFundMe page.
Reps for Time’s Up have not yet responded to Yahoo Lifestyle’s request for data on how the Globes affected donations and sales, but all that publicity seems to have done the trick so far. By Jan. 4, the group had raised $13 million of its $16.5 million goal — with $500,000 donations coming from Witherspoon, Shonda Rimes, Meryl Streep, Jennifer Aniston, and Sandra Bullock. But as the news of the movement picked up steam over the weekend, the smaller donations started adding up.
“A million dollars has been raised just in the last two days from small donations of $5 to $20,” Natalie Portman told the Cut on Sunday. By Monday, the GoFundMe total is at $16.1 million from 15,231 donors. People don’t seem to need those pins right away, after all.
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