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"Brotox" Is the Quiet Beauty Trend That Men Are Gatekeeping

The pandemic has brought about a shift in people's priorities, and one of the things that has come to light is the importance of good skincare. In fact, many have come to realize that skincare is healthcare, and taking care of one's skin is no longer seen as a frivolous activity. This realization has been particularly evident in the community of women and gay men beauty enthusiasts, where skincare routines and cosmetic treatments have been the norm for years. However, it seems that straight men are also starting to embrace cosmetic procedures, including the TikTok popular "Brotox" trend.

What is Brotox?

Brotox is a term used to describe the use of Botox injections to reduce the appearance of wrinkles and fine lines on a man's face. The "lunchtime" procedure is quick, relatively painless and requires no downtime, making it a popular choice for men who want to enhance their appearance without undergoing more invasive procedures.

Like traditional Botox, the treatment involves injecting small amounts of the drug into the targeted area, which then blocks the signals from the nerves to the muscles, resulting in a smoother, more youthful appearance.

Where Did Brotox Come From?

For years, cosmetic treatments like Botox were seen as something only women would do, and men were often hesitant to partake in such activities. However, in recent years, there has been a shift in attitudes towards cosmetic procedures for men. More and more men are now turning to treatments like Brotox to help them look and feel their best.

With over 18 million views on TikTok, men have taken to the "Bro" side of the app, undergoing the #Brotox procedure and sharing their results with their followers. This trend has helped to break down the stigma surrounding cosmetic procedures for men and has made it more socially acceptable for men to undergo treatments like Brotox.

Now that many male-identifying persons and heterosexual men have caught on to the hype, it may be time to book your routine Botox appointment now before all of the "Bros" swipe all our precious injectables.