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No7's best-selling retinol serum is half price today

This product is officially the Boots' bestselling beauty product. (No7)
This product is officially the Boots' bestselling beauty product. (No7)

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If you're a fan of No7, listen up. Boots has just started a new flash sale every Friday that reduces some of the brands most popular products to half price.

Case in point: The No7 Advanced Retinol 1.5% Complex Night Concentrate, the brand’s first ever clinically proven night serum concentrate, is reduced today from £34.95 to only £17.47.

When Boots first released the serum in May 2020, it received the largest ever number of sign-ups for a waitlist on Boots.com – the final figure reaching an impressive 100,040.

Following its digital release, the concentrate sold at a rate of 1.3 products every minute, plus it was crowned as the high street store’s number one bestselling beauty product of 2020.

What’s the fuss all about?

The concentrate features a formula that combines two of the most effective age-defying ingredients: peptides and retinol.

While retinol has been available since the 1960s, interest in the ingredient has increased in recent years due to numerous sought-after beauty brands and celebrities promoting its benefits.

Buy it: No7 Advanced Retinol 1.5% Complex Night Concentrate | £17.47 (Was £34.95) from Boots

£17.47 £34.95 at Boots

The No7 complex consists of 0.3% retinol suspended inside an oil and water matrix, which is said to enhance its efficiency.

The brand suggests applying two pumps of the concentrate to cleansed skin, two to four times a week to get optimum results.

Dr Mike Bell, No7 skincare scientific advisor, said when the product launched: “This is a next-generation retinol product and is proving to be a game-changer for millions of women who want to transform the appearance of their skin, reducing visible fine lines, wrinkles, and pigmentation, as well as refining pores, and evening out skin tone and texture.

“The clinically proven ‘sweet spot’ formulation and incredible skin results have made this product an instant bestseller.”

What reviews say

With over 300 reviews on Boots website, it sure has been tried and tested over the years, here are just a few of the positive reviews:

  • “I started using this over a month ago, gradually building up to daily use. I have quite good skin on my face for a 65-year-old but over the past few years my neck has become loose and wrinkly with the start of a turkey neck. Have tried all types of serums but this is one miracle in a tube.”

  • “Over the last few months (now 55) my skin has look tired, this product has been great for me. I've only been using it two weeks and I can really see and feel the difference, specifically my black bags under my eyes, they are visibly less grey. People have commented the skin also feels thicker.”

  • “I tried this six weeks ago and have noticed such a difference in my skin. I was always nervous about trying retinol but as long as you just monitor your skin and read the instructions clearly you are fine. No7 Retinol is the best I wouldn’t buy off anyone else.”

  • “I’m 46 and can confirm this is a game-changer.”

  • "This is worth every penny..fine lines fading and like magic in a tube. This product has a powerful impact on wrinkles while you sleep."