Blogger Proudly Shares Photo of Her Armpit Hair, Calls Out Unrealistic Beauty Standards

Blogger Sara Puhto shared an image of her unshaven underarms to encourage others to love their natural selves. (Photo: Instagram/Saggysara)
Blogger Sara Puhto shared an image of her unshaven underarms to encourage others to love their natural selves. (Photo: Instagram/Saggysara)

In a bid to highlight the unrealistic beauty standards women face every day, blogger Sarah Puhto shared a photo of her unshaven armpit.

Taking to her Instagram, Puhto, who is from Finland, shared an image to her 107,000 followers of herself wearing a white bandeau top and underwear. With her arm raised confidently in the air, the 20-year-old’s unshaven underarm is proudly on display.

“This idea of beauty we have currently is so odd. Who decides what’s beautiful?” she wrote in the accompanying caption.

“It’s not some checklist that you go through and suddenly can qualify for. Should one have flawless skin, a lean body and groomed body hair to be considered beautiful? No. Because that idea of beauty is non-existent. Nobody in reality has that 24/7.”

Beauty This idea of beauty we have currently Is so odd. Who decides what's beautiful? It's not some checklist that you go through and suddenly can qualify for. Should one have flawless skin, a lean body and groomed body hair to be considered beautiful? No. Because that idea of beauty is non existent. Nobody in reality has that 24/7. Beauty is not some elite group that only some people can join. I currently don't shave my leg or armpit hair because it's cold where I live, my skin is breaking out and I do not, nor ever will have a lean tummy with 0 skin folding or minimal amounts of fat. That's the reality. Yet some people constantly still judge each other and hate on each other for having these things. I see so much hate nowadays on social media and it makes me so upset. Please don't be one of those people that tears others down. What's the point. What do you gain from it? Does it make you feel better when you comment these things on people's posts? Do you ever think why? I'm sure everyone has something they're insecure about. So let's just make the world a slightly better place and STOP SENDING HATE COMMENTS because it's really not necessary to be rude. We all have our own problems to deal with and you never know what someone's going through, please consider that before you say things that could hurt someone. Also think about that when you say hurtful things to yourself. There's no point in being rude towards yourself. Learn to love yourself because you are an amazing person and you shouldn't be so hard on yourself. As long as you're doing your best, you're doing an amazing job. ☀️ —————————————— . . . #bopowarrior #bodypositivity #bodyimage #lovemybody #bodyhair #beyourownkindofbeautiful #armpithair #beconfident #hairyarmpit #selfloveisthebestlove #embraceyourself #selfesteem #beautystandards #tummy #hairy #loveyourself #ilovemybody #bikinibody #lawofattraction #personalgrowth #growthmindset #helpothers #bethechange

A post shared by Sara Puhto (@saggysara) on Jul 23, 2017 at 2:42am PDT


Puhto goes on to say that beauty shouldn’t be some kind of exclusive group only certain people are allowed to join.

“I currently don’t shave my leg or armpit hair because it’s cold where I live, my skin is breaking out and I do not, nor ever will, have a lean tummy with 0 skin folding or minimal amounts of fat. That’s the reality,” she continued.

She then appealed to her followers to stop judging one another and shaming people via hurtful comments online.

“Please don’t be one of those people that tears others down,” she wrote. “What’s the point. What do you gain from it? Does it make you feel better when you comment these things on people’s posts? Do you ever think why? I’m sure everyone has something they’re insecure about.”

She added, “We all have our own problems to deal with and you never know what someone’s going through. Please consider that before you say things that could hurt someone.”

Thank you I flew to South Africa yesterday and when I landed I saw that I have 100k followers firstly I just wanted to say THANK YOU! Thank you for allowing me to have this platform to spread the body positive and self love message. Thank you for constantly supporting me, which in turn has also allowed me to grow as a person. You guys are the best and I appreciate all your comments and messages so much I just felt like making a little story time post about my instagram journey so far (swipe to see) ☺️ So this has always been my only instagram, I began posting on here in 2014 with photos of my personal life when I used to have crazy colored hair and would post photos of random things (2014). Then around 2015 I posted my first progress photo after I started doing BBG workouts and decided to keep posting fitness related photos of my progress until late 2016. I don't think there is anything wrong with posting your progress or having a fitness instagram btw, you should share and show off your hard work! But for me it became less and less of a hobby to post these types of photos and felt like I wasn't telling the truth by posting these photos all the time because that wasn't what I looked like 24/7, so I decided to use this platform to post body positive and self love photos and that's what's brought me to where I am now. I never imagined that I would be posting my biggest insecurities online but thats how life needed up working out and I love it so much because I love hearing how much it helps people when I share these posts! I hope you guys liked that little story time I'm so excited to see what the future brings! Thank you for reading and I hope you all have a lovely weekend!! ☀️ —————————————— . . . #enjoythejourney #thankyou #100k #bopo #selflove #positivelife #lawofattraction #fitnessjourney #allbodiesaregoodbodies #youareamazing #bebrave #trustyourself #bodypositivity #staytruetoyourself #behumble #nonegativity #pasttopresent #loveyourlife #dowhatmakesyouhappy #liveyourbestlife #createyourownhappiness #choosehapiness #attitudeofgratitude #liveinthemoment #findyourself #embracelife

A post shared by Sara Puhto (@saggysara) on Jul 15, 2017 at 7:07am PDT


The blogger ended her empowering post by encouraging her followers to be kinder to themselves.

“Think about that when you say hurtful things to yourself. There’s no point in being rude towards yourself,” she wrote. “Learn to love yourself because you are an amazing person and you shouldn’t be so hard on yourself. As long as you’re doing your best, you’re doing an amazing job.”

Since sharing her inspiring words, the post has been liked almost 8,000 times, with people praising the blogger for delivering an inspiring dollop of realism.

“I just wanna say that I love all these body positive posts!!! I’m 25 and your captions totally sum up how I feel about loving my body and are the messages I want my daughters to see one day, but if only posts like these were around while I was growing up! It would have saved a lot of self-hatred and feeling ‘abnormal’, so thank you for the messages you’re sending women in general, but especially young women who need this encouragement,” one woman wrote.

“It’s odd that something so natural such as body hair is considered gross if you have it. Who along the line was like ‘shave it all off,’” another woman added.

“I love this so much!” another woman wrote. “The idea society has put in our heads of what we should look like is completely unrealistic. I don’t shave my legs purely because I’m lazy.”

Instagram vs reality Just wanted to post a silly photo today because that's just the mood I'm in currently Before I'd never think about posting the photo on the right, but it's what I'm like 90% of the time, somewhere in a corner making weird faces and poses I usually get my boyfriend to take tons of photos of me for instagram and always have really odd silly ones that I end up ignoring and not posting Also I would've been really insecure about my armpit hair showing and my body not looking 'perfect', but I shouldn't care, it's how I naturally look! I am both of these people and neither is better than the other, just different forms of me. Nobody should be labeled as a Slut or hoe for posting photos similar to the left one, nor should they be labeled as gross for posting photos similar to the right. We're all just people doing our own thing, sometimes we wanna post photos where we feel great about ourselves, but don't forget about the silly "bad" looking ones too cause there isn't anything wrong with them!! They're a part of who you are and you should love it! Hope you all have an absolutely lovely Friday and an amazing start to the weekend! ☀️ —————————————— . . . #lawofattraction #bodypositivity #beforeandafter #lifeisgreat #dowhatyoulove #natural #bodyhair #armpithair #progressnotperfection #bodyimage #bloating #bikinibody #vegansofig #girlswholift #girlswithmuscle #weightlifting #selflove #youarebeautiful #veganfitness #loa #fitnessmotivation #honesty #screwthescale #weightlossjourney #beyou #beconfident #selfconfidence #embraceyourself #manifest #flaws

A post shared by Sara Puhto (@saggysara) on May 26, 2017 at 6:07am PDT


Puhto is far from the only person to take to social media and post about unrealistic beauty standards. Earlier this year, fitness blogger Morgan Mikenas took to Instagram to reveal the results of not shaving her body hair for a year.

The idea was to encourage others to not to feel bound to societal beauty standards and to find confidence in their bodies in their natural hairy state.

Both Mikenas and Puhto are part of a growing body-love movement that’s seen women chuck their razors and embrace their body hair in all its natural beauty.

It's just nice to embrace the natural beauty that you are.. the beauty that's on the inside AND the outside☺ What is beauty anyway? To me… it's to be beautiful before someone else told you what beautiful is supposed to be.. Just as you are, you are beautiful✨#bodyhairdontcare #fitness #bodypositive #spreadlove #gratitude #namaste #bethechange #beauty #hairywomen #empowerment #bebold #beyou #loveandlight #positivity #encouragement #onelove #freespirit #effyourbeautystandards #natural #physique #selfcare #selflove #fitnessmodel

A post shared by Morgan Mikenas (@i_am_morgie) on Apr 11, 2017 at 7:31pm PDT


In April, Madonna’s daughter Lourdes was pictured on a beach proudly showing off her armpit hair. And she’s not the only celebrity refusing to conform to de-fuzzing beauty standards. Miley Cyrus and actress Jemima Kirke have also proudly flaunted unshaven underarms.

In January, Jemima’s sister — actress Lola Kirke — contrasted her princess-like Andrew Gn gown with some nicely grown body hair at the Golden Globes.

While not everyone is rushing to ditch their monthly wax, it’s certainly refreshing to see more women embracing their natural bodies, armpit hair and all.

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