Buffalo Bills fans proudly embrace their reputation as the rowdiest in the NFL.
They’re also among the league’s most charitable.
News broke on Sunday that Bills fans organized on Reddit started a campaign to donate to the favorite charity of Baltimore Ravens quarterback Lamar Jackson. The Bills eliminated the Ravens from the playoffs on Saturday in a game that saw Jackson exit with a concussion.
More than 13K Bills fans join charitable effort
How much was raised wasn’t clear on Sunday. But many fans were donating in increments of $8, $17 or $17.08, a nod to Jackson’s jersey No. 8 and Bills quarterback Josh Allen’s No. 17.
Lamar Jackson thanks Bills fans
On Monday, WJZ’s Rick Ritter reported that Bills fans had raised more than $360,000 for the charity. That’s a lot of donations in $8 and $17 increments — alongside some exceeding the jersey-themed suggestion. According to Ritter, more than 13,600 fans had donated, adding up to an average donation of roughly $26.47.
Jackson expressed his gratitude for the outpouring of support.
— Lamar Jackson (@Lj_era8) January 18, 2021
Other Bills Mafia outreach
This isn’t the first time Bills Mafia has opened its collective wallet to support causes close to Bills players or their opponents.
In 2018, fans raised money for the The Andy and Jordan Dalton Foundation after then-Cincinnati Bengals quarterback Andy Dalton helped the Bills clinch their first playoff berth in 17 seasons with a winning pass against the Ravens. Those donations also had a theme with many coming in at $17 to mark the end of the playoff drought. They added up to more than $415,000.
Bills fans also raised money last season in memory of Dolphins quarterback and former Bills player Ryan Fitzpatrick’s late mother. When Allen’s grandmother, Patricia Allen, died last year, fans raised more than $1 million for Oishei Children’s Hospital. A $217,000 donation by Bills superfan Sue McCollum pushed that campaign into seven figures.
Jackson’s season came to a difficult end in Buffalo on Saturday. But he can certainly smile knowing that some good came out of the trip to upstate New York.
More from Yahoo Sports: