BetMGM becomes one of the NFL's official sportsbook partners in Canada

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JERSEY CITY, N.J. — BetMGM has become one of the NFL's official sportsbook partners in Canada .

The sports-betting and iGaming operator announced a multi-year partnership extension with the NFL on Tuesday.

BetMGM was among the companies to go live in Ontario when the province launched its online sports betting and iGaming platforms in April.

"Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season," BetMGM CEO Adam Greenblatt said in a statement. "We're already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience."

BetMGM now has the rights to use official NFL marks in Canada and advertise on league-operated digital platforms throughout the region.

In 2021, BetMGM became the NFL's approved sportsbook operator, allowing it run in-game television spots during the season.

This report by The Canadian Press was first published Aug. 9, 2022.

The Canadian Press