Yahoo Lifestyle is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.
Amazon has proved to be the gift that keeps on giving.
Earlier this month the online retailer launched its Early Black Friday Sale, with huge discounts across a variety of departments.
Now it has officially launched its Black Friday Week Sale, a whole week ahead of actual Black Friday, which falls on 27 November this year.
Big deals will be available over the next 10 days taking you through Black Friday and coming to an end on Cyber Monday.
With discounts available from 20 November until 30 November, it’s safe to say shoppers are in for a treat this year.
Amazon’s sale includes electrical gadgets, fashion, beauty, garden and outdoors, home and kitchen, as well as Amazon devices and many more products.
For those on a budget, Amazon has made it easier to sift out the pricier purchases, as it has curated a range of deals under £15 to shop.
While for those keen to help smaller businesses amid the coronavirus pandemic, there are plenty of independent brands to shop on Amazon.
Amazon will also be launching Lightning Deals throughout the 10 days, so stay tuned for one-off discounts to drop online.
Whether you are looking to treat yourself, or start your Christmas shopping early, there truly is no time like the present.
Shop our top picks in Amazon’s Black Friday Week Sale
Echo Dot (3rd Gen) Smart speaker with Alexa | £18.99 (Was £39.99) - 53% off
Oral-B Genius 8000 Electric Toothbrush | £69.99 (Was £279.99) - 75% off
Lynx Ice Chill Christmas Gifts Set | £8 (Was £18) - 56% off
Lindt Milk Chocolate Advent Calendar | £5 (Was £6) - 17% off
ENACFIRE Wireless Headphones | £23.99 (Was £29.99) - 20% off
Dettol Wipes Antibacterial Bulk Surface Cleaning | £15.99 (Was £36) - 56% off
Pack of 12 Duracell Plus AA Alkaline Batteries | £5.99 (Was £9.99) 40% off
Vera Wang Princess Eau De Toilette Fragrance | £16.90 (Was £60) 72% off
Emma Original Double Mattress 25 cm | £323.85 (Was £529) - 35% off
Shark Upright Vacuum Cleaner | £169 (Was £249.99) - 32% off
Fire TV Stick 4K Ultra HD with Alexa Voice Remote | £29.99 (Was £49.99) - 40% off
Superga Unisex's 2736-cotu | £17.79 (Was £28.36) - 37% off
Philips 50PUS7505/12 50-Inch TV | £319 (Was £400) - 19% off
Timberland Women's Nellie Chukka Leather | £61.91 (Was £120) - 48% off
Lindt Lindor Milk Chocolate Truffles Bag | £20 (Was £21.59) - 7% off
Apple Watch Series 5 | £674.10 (Was £749) - 10% off
Olay Regenerist 3 Point Face Cream with Hyaluronic Acid | £14.95 (Was £29.99) - 50% off
Furbo Dog Camera: Full HD Wifi Pet Camera | £189 (Was £249) - 24% off
Sanctuary Spa Gift Set | £31.98 (Was £40) 20% off
Bomb Cosmetics Santa Says Relax | £12 (was £17.99) - 33% off
LE CREUSET Signature Cast Iron Frying Pan | £115 (Was £165) - 30% off
TPZ No Touch Infrared Forehead Thermometer | £23.49 (Was £39.99 ) - 41% off
Fire 7 Tablet 7" display, 16 GB | £44.99 (£59.99) - 25% off
SanDisk Ultra 3D SSD 500GB | £50.99 (Was £72.99) - 30% off
Panasonic ES-SL41 Silver Wet and Dry Electric 3-Blade Shaver for Men | £20.95 (Was £21.75) - 4% off
L'Oreal Paris Revitalift Anti Wrinkle + Firming Pro Retinol Eye Cream | £5.98 (Was £11.49) - 48% off
Samsung Galaxy S20 FE 5G Mobile Phone | £599 (Was £699) - 14% off
Snuggledown Duck Feather & Down Single Duvet 10.5 Tog All Seasons | £31.05 (Was £85) - 63% off
Regatta Women's Rimona Waterproof Hooded Jacket | £40.49 (Was £49.60) - 18% off
Bluetooth Speaker ENACFIRE SoundBar Portable Wireless Speakers | £29.99 (Was £39.99) - £10 off
WD 8TB My Cloud Home Duo Dual-Drive Personal Cloud | £259.99 (Was £402.04) - 32% off
Regatta Men's Haig Waterproof Taped Seams Hooded Jacket | £25.99 (Was £36.93) - 30% off
Criacr Christmas Lights, 100 LED 10m Solar String Lights | £7.99 (Was £13.99) - 43% off
De'Longhi Autentica Plus, Automatic Bean to Cup Coffee Machine | £479 (Was £649.99) - 26% off
Kenwood KMix Stand Mixer for Baking | £299.99 (Was £429.99) - 30% off
Yankee Candle 8 Scented Candles | £27.99 (Was £48.80) - 43% off
Apple Airpods with Charging Case (2nd Generation) | £124.49 (Was £159) - 22% off
Visit our Black Friday UK 2020 hub for more deals you won’t want to miss.