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Only two months into 2024, and Hailey Bieber is already having a busy year. Between launching her beauty brand's first-ever cleanser, starring in the campaign, and setting trends every time she steps out of the house, the beauty founder has us all clued into her every move — and yet a lot of us missed the fact that she debuted her new brown hair before the Super Bowl 2024.
On February 8, days before the Super Bowl, Hailey Bieber had already posted an Instagram story showcasing her newly dyed chocolate brown, showing off the new color style in soft waves in a mirror selfie. In the pic, Bieber sported a sage green top and an oversized brownish jacket while holding her new rhode phone case, which doubles as a lipgloss holder. The emphasis was really on the hair and her berry lip gloss, and yet the case made a lot of people gloss over the new look.
In case there were any doubts from the story alone, Bieber indeed confirmed her hair is longer than usual, with layers framing her face, when she stepped out with her new chocolate brown hair alongside Kendall Jenner and Kim Kardashian at the star-studded Fanatics' Super Bowl 2024 Party. And on February 11, she attended the Super Bowl in style with her new hair and an oversized animal-print Saint Laurent jacket, sitting next to her husband Justin, who was also stylish in a totally undone silky Marine Serre button-down and backward black cap.
Though we didn’t get the purple Supras, this was a major look as well.
If there's one thing for sure, it is that when Hailey Bieber does something with her hair, we are all paying attention. Last year, the beauty founder was one of the first celebs to go for a major hair chop, inspiring countless others to follow suit. She also wore a sleek millennial side part during fashion week that even Gen Z couldn't deny and finished off 2023 by ditching her bronde hair for a pastel pink bowl-cut bob wig during a trip to Tokyo. Who will also be inspired to go brunette following her latest transformation? Only time will tell!
Originally Appeared on Teen Vogue
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