June 21, 2010
A little more than a week ago, vitaminwater debuted its first "Kobe Bryant is the Kloser" advertisement to much Internet applause. Kobe was making fun of his all-white photoshoot, so it was bound to be a hit. Good thinkin', vitaminwater, but have you heard of capital letters?
However, now that Kobe and the Lakers finished out the Celtics, vitaminwater has remixed the ad, making it a little more up-to-date and just a touch more vintage Batman-y. Have a looky-lookertons.
Aside from the lack of white photoshoot jokes, I'd say this is effective advertising. I've seen every episode of "Mad Men," so I'm basically an expert. But if I could make one suggestion for the inevitable third edition, it'd be to have Lamar Odom(notes) and Khloe Kardashian show up and call Lamar "the Khloeser."
Original ad after the jump.